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Manhattan Associates Introduces Customer Engagement SolutionATLANTA, Jan. 15, 2018 (GLOBE NEWSWIRE) -- Manhattan Associates, Inc. (NASDAQ:MANH), today announced an innovative solution that gives retailers new insight into individual shopping experiences to provide exceptional, personalized service. Part of the Manhattan Active™ Omni platform, Manhattan Customer Engagement is the first product to connect customer conversations on social media platforms, like Facebook and Twitter, with real-time order information to give associates a complete and accurate picture of each customer’s buying journey.
Digitally-savvy consumers are demanding a more personalized shopping experience from retailers. “Nearly 90% of organizations say they are focused on personalizing customer experiences, yet only 40% of shoppers say that information they get from retailers is relevant to their tastes and interests,” according to Brendan Witcher, principal analyst at Forreste Research as reported in The Wall Street Journal.1 Manhattan Customer Engagement is the first solution that combines unstructured data from customer conversations with structured order information to allow retailers to make instant service improvements. This single, comprehensive view of the customer eliminates multiple applications and simplifies the process of analyzing each customer’s buying journey. Customer Engagement works seamlessly with Enterprise Order Management to predict and identify potential issues and automatically create cases to correct them before they become problems. “When it comes to defining the optimal service experience, every customer comes with a different set of needs and desires,” said Eddie Capel, president and chief executive officer of Manhattan Associates. “By being the first to connect order and customer data, Manhattan’s new Customer Engagement solution delivers the industry’s only actionable insight into the what, why, and how of omnichannel shopping so that retailers can truly personalize and optimize the entire buyer journey.” Manhattan Customer Engagement includes the following key features:
Receive up-to-date product, customer and partner news directly from Manhattan Associates on Twitter and Facebook. About Manhattan Associates Manhattan Associates designs, builds and delivers leading edge cloud and on-premises solutions so that across the store, through your network or from your fulfillment center, you are ready to reap the rewards of the omnichannel marketplace. For more information, please visit www.manh.com. Press Contact: 1 Kapner, S. (2017, November 27). Retailers’ Emails Are Misfires for Many Holiday Shoppers. The Wall Street Journal. The photo accompanying this announcement is available at: //www.globenewswire.com/NewsRoom/AttachmentNg/79229ccc-2ba4-4b93-907a-0dec6ceae5f0 |