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Ecrebo Launches Its OnPoint Personalization Engine Platform and Product Suite at NRF 2018Ecrebo, the point of sale marketing (POS) specialist, today announced the launch of its OnPoint software platform and associated product suite. OnPoint is next generation of Ecrebro's industry-leading POS marketing and digital receipt capabilities that have been extended and developed to directly address the emerging requirement for data-driven, personal engagement with shoppers. During NRF 2018 from January 14-16, in booth #250, Ecrebo will offer live demonstrations of OnPoint's ability to help retailers engage shoppers with targeted messages, offers and promotions at any point of the purchase cycle, through any channel and importantly, in real time. OnPoint has been designed to liberate retailers from legacy systems constraints, and is the enabler for retailers to truly champion their customers across channels. The OnPoint platform is a unified group of products that delivers real results in real time, and has proven top- and bottom-line returns at many of the world's largest retailers, including Dixons Carphone, Waitrose, M&S and PANDORA. With a powerful, yet simple to use Manager console, retailers are able to capture and utilize real-time transaction data both to either execute promotions through the OnPoint product suite, or 'Interface' that high-value data set across any other enterprise systems. OnPoint's suite of products include:
"2018 marks the first time Ecrebo will be attending the NRF Big Show as exhibitors, and there is no better way to make our debut at the retail industry's most influential event than to launch our game-changing OnPoint platform. Our focus has always been on ensuring our customers have the best solutions for in-store engagement and loyalty, and I'm excited to show the retail world how OnPoint raises the bar on in-store marketing," said Mike Grimes, president, Ecrebo North America.
About Ecrebo Ecrebo is a point of sale marketing specialist that enables retailers to deliver targeted offers to customers at the checkout alongside their receipt or digital receipt. With over 90% of transactions occurring in-store, Ecrebo's POS-based technology opens up a marketing channel with unparalleled reach and precision: it enables retailers to deliver targeted marketing communication, specifically tailored to their customers. In turn, customers benefit from getting relevant offers and incentives delivered in a convenient and non-intrusive way. Ecrebo powers point of sale marketing for leading brands including Waitrose, M&S and PANDORA. For further details, visit Ecrebo's website at www.ecrebo.com or follow Ecrebo on Twitter.
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