[January 10, 2018]

IpLearn Announces the Future of Job Recruitment Through Snapchat

Patented and patent-pending technology from IpLearn could significantly expand Snap's tools for job recruiters. Snap already captures a wealth of information about its users for ad targeting and metrics. What if it monetized that information specifically for employers? As Millennials comprise an ever larger portion of the workforce, and as the post-Millennial generation begins to enter the workforce, companies will need to focus their recruiting efforts in places where today's young workers are most likely to see them.

Since Snapchat already has about 70% of U.S. 18- to 24-year-olds and about 40% of U.S. 25- to 34-year-olds, the ephemeral message app is anatural place to turn. In recent years, several companies have already turned to Snapchat for recruiting: JPMorgan, Goldman Sachs, and AOL (News - Alert) have all placed ads on Snapchat with the goal of increasing interest among young workers. And last summer, McDonald's Australia partnered directly with Snap to make Snaps part of the job application: "The fast-food giant has teamed up with Snapchat to launch a McDonald's-themed filter for the photo messaging app, with jobseekers invited to try on the uniform and send a 10-second video application." As businesses turn to Snapchat to recruit younger workers, Snap should consider providing tools specifically for recruiting. Some of Snapchat's existing ad targeting features may already work for recruiters, such as demographics or lookalike audiences, making this a natural next step.

Patented and patent-pending technology from IpLearn can further enhance Snap's offerings for recruiters, allowing Snap to automatically perform ideal matches between employers and potential candidates. Recruiting tools could even offer Snapchat users a choice to specifically opt-in to a recruitment feature. Companies would then have access to a pool of users interested in new opportunities, potentially including those users' personal or professional information, and the ability to contact good matches directly.

With IpLearn's technologies, Snapchat could become a crucial tool in providing the best match between employers and employees, in a convenient setting where many young workers already spend their time. That's a win for employers, employees, and Snap's bottom line. Snapchat and recruiting is a perfect match.

IpLearn is a Silicon Valley company that develops innovation backed by high-quality patents in dynamically tailored content generation and cloud-based information access technologies. We also offer exceptional patent-related consulting services.

View source version on businesswire.com: http://www.businesswire.com/news/home/20180110005433/en/

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