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Creative Brings the Magic of Super X-Fi™ Headphone Audio Holography to CES 2018LAS VEGAS, Jan. 8, 2018 /PRNewswire/ -- Creative today unveiled Super X-Fi, a game-changing technology that allows headphone users to enjoy unprecedented 3D holographic audio. Super X-Fi technology is a revolutionary leap from Creative's X-Fi® technology suite that powers many cutting-edge Creative products, including the award-winning home cinema system, X-Fi Sonic Carrier. What is Super X-Fi? Leveraging on leading-edge precision technology that maps the distinct acoustics of an audio system projecting sound to the human ear in three-dimensional space, the Super X-Fi holographic audio experience intelligently translates that complex information into an identical breathtaking listening experience for the headphones. "Humanity reached the peak in its appreciation for music with the creation of professional orchestras playing live in large sophisticated musical halls. This produces music of the purest fidelity – the holy grail of audio. People had to resort to using multiple speakers to try to recreate this same natural sound. When they tried to do the same for headphones, all they got was sound that was unnaturally constricted and congested, until Super X-Fi. What Super X-Fi does to headphone audio is akin to capturing lightning in a bottle! We believe that with Super X-Fi, we've captured the holy grail, making headphone audio sound as good as the real thing," said Lee Teck Chee, Creator of Super X-Fi and VP of Technology at Creative. How Super X-Fi Works Super X-Fi is a computationally intensive and algorithmically complex technology. This technology custom fits audio for every individual through a sophisticated Head and Ear-Mapping process. It maps hundreds of anthropological features in high precision using real-time image detection and analysis. Then, an artificial intelligence (AI) engine extracts these anthropological features along with the dynamics of the targeted headphones, and synthesizes them with a multi-dimensional map of the desired room acoustics. Using this synthesized SXFI map, Super X-Fi recreates the audio holography to give a magical listening experience for headphones, custom made to each individual's unique physique. 2018 Crowdfunding Launch
Be the First to Experience Headphone Audio Holography at CES 2018 Users can visit the Creative Suite at CES 2018, The Venetian, Level 2, Bassano 2703 from January 9-12, 2018, or check out sxfi.com for information about the app. Attendees of the Super X-Fi demo will also be given a FREE pair of SXFI-tuned headphones. About Creative Beyond Sound Blaster, Creative has also unveiled X-Fi Sonic Carrier: a brand-new concept in hi-res audio and video delivery for home entertainment. This technology powerhouse hosts, bridges and enhances a multitude of state-of-the-art technologies and entertainment platforms, and personifies the Audio of Tomorrow. This announcement relates to products launched in the United States. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, Super X-Fi, X-Fi, Sonic Carrier and Sound Blaster are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All rights reserved. All other trademarks are the property of their respective owners.
View original content with multimedia:http://www.prnewswire.com/news-releases/creative-brings-the-magic-of-super-x-fi-headphone-audio-holography-to-ces-2018-300579136.html SOURCE Creative Technology Ltd |