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Wi-Fi Analytics Market 2017 by Component, Solution, Location Type, Application, Deployment, Vertical, and Region - Global Forecast to 2022 - Research and Markets
[January 08, 2018]

Wi-Fi Analytics Market 2017 by Component, Solution, Location Type, Application, Deployment, Vertical, and Region - Global Forecast to 2022 - Research and Markets


The "Wi-Fi Analytics Market 2017 - Global Forecast to 2022" report has been added to Research and Markets' offering.

The Wi-Fi analytics market is expected to grow from US$2.94 billion in 2017 to US$10.72 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 29.54% during the forecast period.

Market growth is driven by the increasing deployment of public Wi-Fi across physical venues. On the other hand, government regulations and policies are restraining the growth of the Wi-Fi analytics market.

ECommerce businesses use online marketing analytics to monitor customer navigation data through their websites. This data is used to yield insights and make decisions to increase the business revenue. Therefore, in-store customer analytics is gaining importance among the brick-and-mortar retailers, to collect data about the customers' buying behavior to gain insights that can help stores to offer customers a better experience and increase turnover.

The growth in the Wi-Fi analytics solutions segment is driven by the growing significance of customer analytics in brick-and-mortar businesses. Deploying Wi-Fi analytics solutions empowers the physical space of the businesses with th Wi-Fi technology and data analytics.

The solutions segment consists of Wi-Fi based location analytics solutions and Wi-Fi based Indoor Positioning System (IPS). Deployed on-premises or on the public/private cloud, these solutions integrate Wi-Fi with intelligent data analytics technology.

The APAC region is expected to gain a major traction in the Wi-Fi analytics market during the forecast period. The region has the presence of several creditable industries that are adopting Wi-Fi analytics. In countries in the APAC region, such as Australia and China, brick-and-mortar businesses continue to adopt Wi-Fi analytics solutions to gain a competitive advantage over other eCommerce giants, by leveraging Wi-Fi to boost their marketing capabilities.


Market Dynamics

Drivers

  • Increasing Competition with Online Businesses
  • Increasing Deployment of Public Wi-Fi Across Physical Venues
  • Penetration of Smartphone Devices
  • Rising Significance of Big Data Among Brick-And-Mortar Businesses
  • Increasing Government Initiatives for Smart City Development

Restraints

  • Data Privacy Issues
  • Government Regulations and Policies

Opportunities

  • Rapid Adoption of IoT Across Enterprises
  • Rapid Adoption of Social Media for Customer Engagement

Challenges

  • Complexities in Gathering and Integrating Data From Omnipresent Platforms

Companies Featured

  • Cisco (News - Alert) Systems
  • Cloud4wi
  • Euclid
  • Fortinet
  • July Systems (News - Alert)
  • Purple
  • Ruckus Wireless
  • Skyfii
  • Yelp (News - Alert)
  • Zebra Technologies

For more information about this report visit https://www.researchandmarkets.com/research/3lvh27/wifi_analytics?w=4


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