Parks Associates: 30% of U.S. Broadband Households Very Interested in Controlling Smart Home and Entertainment Devices With Same Remote

DALLAS, Jan. 4, 2018 /PRNewswire/ -- Parks Associates today announced new research showing 42% of U.S. broadband households find at least one tested smart home use case for entertainment very appealing. The ability to control TVs, set-top boxes, streaming media players, and smart home devices with the same remote is the most popular use case; 47% find it appealing, including 30% who rank it as very appealing.

Research firm Parks Associates will examine consumer interest in smart home crossover opportunities for energy, health, insurance, entertainment, and other IoT industries at the CONNECTIONS™ Summit: IoT and the Smart Home on January 9 at CES® 2018 in Las Vegas. The event features sessions focused on the changing technology landscape for consumers and the challenges for innovative technologies in transitioning from early adopters to the early majority.

"Traditionally consumer interest in the smart home focuses primarily on safety and security and other pragmatic use cases, with adjacencies in health and energy scoring interest levels around 50%," said Elizabeth Parks, SVP, Parks Associates. "Innovations such as voice control have increased consumer interest in solutions that enhance the entertainment experience, and we look forward to discussing these changes at CONNECTIONS™ Summit."

CONNECTIONS™ Summit topics include strategies to improve the user experience, leading value propositions for smart products and services, new partnership opportunities, and the impact of AI and data analytics within the smart home ecosystem.

CONNECTIONS™ Summit sponsors include Homematic IP, Vivint Smart Hoe, Brilliant, Carrier, Chamberlain Group, Cirrent, Deutsche Telekom, Greenwave Systems, Hive, Intel, iQor, LUX Products, mnubo, NXP, Plasmatic Technologies, Prodea, ROC-Connect, and Zigbee Alliance.   

Research from Parks Associates shows:

• 67% of U.S. broadband households find receiving alerts when someone enters the home appealing.
• 54% of broadband households find at least one tested energy management use case for the smart home highly appealing.
• 60% of security system owners find the ability to control their security systems using voice appealing.

CONNECTIONS™ Summit sessions include:

• Smart Home Platforms: Unlocking Consumer Value
• Moving the Smart Home beyond Early Adopters
• Voice Control: Improving the Smart Home Experience
• Support, Privacy, and Connected Consumers: Providing a Seamless Experience
• DIY Smart Home Security: The Next Big Opportunity
• Smart Home and Interoperability: Expanding Ease of Use
• Creating Compelling IoT Services with AI and Data Analytics
• Smart Home and IoT: Health and Wellness Applications

Summit supporters include Antenna, B2 Group, BayPay Forum, Bedrock Learning, Best Web Design Agencies, Bestseos.com, Bluetooth SIG, BoogarLists, CABA, CIOReview, CoPE, Conference Guru, Cord Cutters News, Council, CrowdReviews.com, Digital Entertainment Group, Digital Trends, Entertainment Merchants Association, FierceCable, FierceOnlineVideo, FierceTelecom, FierceWireless, FierceWireless Tech, Finpro, GeoMarketing, HomeGrid Forum, Hometoys, Innovation & Tech Today, Intergetic Forum, IoT Consortium (Platinum Supporter), IoT Weekly News, ISE Magazine, KNXtoday, LonMark International, MoCA, oneM2M, Open Connectivity Foundation, Payments & Cards Network, PharmaVoice, Predicting our Future, Smart Grid Spain, TelcoProfessionals, Telecompaper, Topseos.com, TWICE, and Visibility Magazine.

For information about Parks Associates, visit www.parksassociates.com. To speak with an analyst or to request research, contact Julia Homier at [email protected], 972-996-0214.

About CONNECTIONS™ Summit at CES
CONNECTIONS™ Summit at CES is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas. The executive event features one day of panel discussions on the smart home, Internet of Things (IoT), and connected entertainment, with trends and implications for connected consumers and opportunities for companies to build new revenues and innovative business models. http//www.connectionssummit.com

Media Contact:
Julia Homier
Parks Associates
972.996.0214
[email protected]

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SOURCE Parks Associates

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