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Coherent Path, an Oracle Marketing AppCloud Partner, Launches Application that Optimizes Retailers' Email Marketing CalendarsCoherent Path, the email marketing calendar company and Silver level member of Oracle (News - Alert) PartnerNetwork (OPN), today announced that its Campaign Optimization application is now available in the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud. Coherent Path's solution helps retail marketers transform their email programs into a data-driven channel focused on revenue with Oracle Marketing Cloud through Oracle Responsys. The Oracle Marketing AppCloud is one of the industry's most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments. Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record. Coherent Path's Campaign Optimization application enables Oracle customers to easily increase engagement and revenue by sending the most relevant emails. Powered by machine learning and predictive analytics, the app enhances a retail marketer's ability to understand the individual customer journey. Coherent Path's solution empowers retail marketers to pick better email themes that resonate with more customers, maximize creative assets by extending the life of each email, and select the best email for each customer to receive at a given time. "Email continues to be a critical touchpoint for retail marketers as they look to attract and retain a loyal customer base," said James Glover, co-founder and CEO, Coherent Path. "We see tremendous potential in working with Oracle Marketing Cloud as we now have the opportunity to help Oracle Responsys' vast network of retail customers effectvely engage with their customers through their email strategy." Oracle Marketing Cloud customers can visit the Coherent Path listing in the Oracle Cloud Marketplace to install the application and begin implementing Campaign Optimization in the Oracle Marketing Cloud.
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