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LG Lays Groundwork For TV Of Tomorrow With ThinQ® And a (Alpha) ProcessorENGLEWOOD CLIFFS, N.J., Jan. 2, 2018 /PRNewswire/ -- At CES® 2018, LG Electronics (LG) will raise the home entertainment experience to another level with the introduction of ThinQ® artificial intelligence (AI) and an advanced image processor in its newest smart TV lineup, including LG OLED and LG SUPER UHD TVs. ThinQ allows the implementation of hundreds of voice requests utilizing the company's own open smart platform as well as third-party AI services. "As a leading innovator in the TV industry, LG is pleased to introduce the LG ThinQ and a (Alpha) 9 processor for an unrivaled viewing experience," said Tim Alessi, head of product marketing at LG Electronics USA. "LG is dedicated to providing cutting-edge technology that elevates user lifestyles and offers unmatched convenience. In 2018, our 'Best TV Ever' gets even better." With AI functionality embedded in 2018 LG TVs, LG's customers can speak directly into the remote control to enjoy all the convenient features of today's advanced voice assistant technology. LG's ThinQ TVs also function as smart home hubs, offering access to other smart home products such as robotic vacuum cleaners, air conditioners, air purifiers, smart lights, smart speakers and many other connected devices. With LG's newest a (Alpha) 9 processor powering the company's market-leading LG OLED TVs, viewers will experience further improvements in what many already consider to be the best TV picture quality. LG Nano CellTM SUPER UHD TVs employ Full-Array Local Dimming (FALD) backlighting to provide deeper blacks and enhanced colors, as well as nuanced shadow details for more life-like images. Transforming Modern Lifestyle Through Intelligence LG TVs with ThinQ AI supports services based on Electronic Program Guide (EPG) to deliver real-time information or to change to a channel that offers requested content. Instruct the TV to "search for the soundtrack of this movie" or "turn off the TV when this program is over" without repeating the name of the program or entering a specific time. Picture Quality Close to Perfection The processor also improves color performance, thanks to the advanced mapping capabilities making colors look closer than ever to the original content; and the improved color correction algorithm that allows for more natural colors with over seven times the reference color coordinates compared to those previously used. a (Alpha) 9 is ready to support next generation high frame rate (HFR) content created at 120 frames per second for better rendering of fast-action content with smoother and clearer motion such as sports and action movies. As a result of the new image processor, 2018 LG OLED TVs will create a truly spectacular viewing experience. Maximizing Nano Cell with FALD Backlight and a (Alpha) 7 This year's LG SUPER UHD TVs with FALD allow for denser backlighting zones throughout the display, contrary to edge-lighting, where backlights are positioned on the edges of the TV panel. LG's technology improves black levels and picture dimensions by independent control of LED light zones, improving shadow details and reducing light bleed resulting in enhanced contrast and superb picture quality. Best Possible 4K Cinema HDR Experience Visitors to CES can experience LG's full 2018 TV lineup at booth #11100 in the Central Hall of the Las Vegas Convention Center. About LG Electronics USA LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48 billion global force and technology leader in home appliances, consumer electronics and mobile communications. LG Electronics sells a range of stylish and innovative home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG's "Life's Good" marketing theme. For more news and information on LG Electronics, please visit www.LG.com.
View original content with multimedia:http://www.prnewswire.com/news-releases/lg-lays-groundwork-for-tv-of-tomorrow-with-thinq-and--alpha-processor-300576163.html SOURCE LG Electronics USA |