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Overstock.com Achieves Data Science at Scale with Databricks' Unified Analytics PlatformSAN FRANCISCO, Dec. 18, 2017 (GLOBE NEWSWIRE) -- Databricks, provider of the leading Unified Analytics Platform and founded by the team who created Apache Spark™, today announced that Overstock.com (NASDAQ:OSTK) has chosen Databricks’ Unified Analytics Platform to enable an enhanced customized shopping experience that drives conversions and customer lifetime value. Databricks provides a serverless cloud infrastructure that enables Overstock.com’s data science team to more efficiently build, train and deploy machine learning models. Leveraging Databricks has improved Overstock.com’s data science velocity by 5 times resulting in an improved customer experience. Overstock.com is the premier online destination for furniture and home décor, using technology to help savvy shoppers find the best prices on top styles to create their dream homes. The retailer has millions of products for sale onsite resulting in billions of visits and pageviews in Overstock.com’s historic web logs. However, only a small percentage of these visits and pageviews were converting to purchases. Overstock.com needed to be able to quickly build and iterate user scoring models based on interactions with its website. Sifting through the massive amounts of sparse data to construct customized features proved to be an enormous computational challenge. Overstock also needed to constantly optimize the customer click-through rate to keep up with the changing market conditions throughout the year. “We want all the data, all the time, and all in near real time in order to make smart business decisions. Instead of focusing on our critical data problems and models, our data scientists found themselves dealing with the complexities of managing infrastructure,” said Chris Robison, Head of Marketing Data Science at Overstock.com. “It was our goal to provide our data scientists with the most innovative tools that allow them to be effective at what they do best - solve data problems. With Databricks, our new cloud stack is like getting a seat in first class. It’s just the way flying (or data science-ing) should be.” Read more about the customer use case in Overstock.com’s blog post here. About Overstock.com About Databricks © Databricks 2017. All rights reserved. Apache, Apache Spark and Spark are trademarks of the Apache Software Foundation. Media Contact: |