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U.S. Divigel Promotional Activities in 2016-2017 - Research and Markets

[December 15, 2017]

U.S. Divigel Promotional Activities in 2016-2017 - Research and Markets

The "Divigel 2016 U.S Promotional Report" report has been added to Research and Markets' offering.

The 5 Key Questions Addressed by this Report:

How many physicians were reached by Divigel through personal promotion in 2016 and how does this compare to its peer set in the Vasomotor Symptoms markets?
What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
How does Vertical Pharma's depth of coverage vary within key specialties (e.g., Obstetrics/Gynecology) and how does this compare to its peers and the overall set of rep-accessible phyicians?
How often are physicians receiving paid meals for Divigel throughout the year (e.g., monthly, quarterly, annually)?
Who were the most detailed prescribers and top paid speakers for Divigel in 2016?

Data Sources and Methodology:

We leverage company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 42 months of longitudinal data is available - covering payments to more than 900,000 U.S. healthcare professionals.
Over 8,300 paid interactions across 3,000 physicians made on behalf of Divigel were carefully examined to support our analysis. In addition, interaction data from 5 peer products (e.g. Brisdelle, Duavee, EstroGel, Evamist, and Premarin) was leveraged to provide benchmarking and market insights.