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U.S Duexis Promotional Activity Report 2016-2017 - Research and Markets

[December 15, 2017]

U.S Duexis Promotional Activity Report 2016-2017 - Research and Markets

The "Duexis 2016 U.S Promotional Report" report has been added to Research and Markets' offering.

The 5 Key Questions Addressed by this Report:

How many physicians were reached by Duexis through personal promotion in 2016 and how does this compare to its peer set in the Osteoarthritis and Pain - NSAIDS markets?
What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
How does Horizon's depth of coverage vary within key specialties (e.g., Family Medicine, Orthopedic Surgery, Internal Medicine, Podiatry, Physical Medicine and Rehabilitation, Anesthesiology, Rheumatology, and Pain Medicine) and how oes this compare to its peers and the overall set of rep-accessible physicians?
How often are physicians receiving paid meals for Duexis throughout the year (e.g., monthly, quarterly, annually)?
Who were the most detailed prescribers and top paid speakers for Duexis in 2016?

Data Sources and Methodology:

We leverage company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 42 months of longitudinal data is available - covering payments to more than 900,000 U.S. healthcare professionals.
Over 26,200 paid interactions across 10,000 physicians made on behalf of Duexis were carefully examined to support our analysis. In addition, interaction data from 10 peer products (e.g. Caldolor, Dyloject, Flector Patch, Ofirmev, Pennsaid, Sprix, Vimovo, Voltaren Gel, Zipsor, and Zorvolex ) was leveraged to provide benchmarking and market insights.