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High Street Phoenix's 'Digital Kitchen' Lets People Participate and Contribute to Smile FoundationMUMBAI, December 15, 2017 /PRNewswire/ -- Mumbai's most loved lifestyle destination High Street Phoenix presents 'Digital Kitchen', an online game that gives one an opportunity to do their good deeds for a notable cause. What's more special is that this kitchen is linked with the Smile Foundation and one's efforts would contribute to meals for underprivileged children. (Logo: http://mma.prnewswire.com/media/518456/Phoenix_Mills_Limited_Logo.jpg ) Starting from 29th November 2017, 'Digital Kitchen' is a space which one can enter, choose from the recipes to cook and use the user friendly kitchen assistant's help to stir up a quick meal. For every meal cooked virtually, High Street Phoenix will ensure that a child gets a fresh hot meal. Here's a chance to contribute towards this charity and drive engagement in a fun and interactive way. Log on to http://bit.ly/phoenixdigitalkitchen and choose an option from 4 simple recipes and every meal created online, Rs.4 from the proceeds will go to Smile Foundation. Commenting on this, Rajendra Kalkar, President (West), The Phoenix Mills Ltd. said, "We at High Street Phoenix have always strived to direct our efforts for the betterment of the society by teaming up with noble organizations. Last year we executed the 'One for Love' campaign that helped us in collecting a significant amount which was then donated to therenowned foundation Light of Life Trust. It gives us immense pleasure to collaborate with The Smile Foundation for Digital Kitchen. We believe that this campaign is an interesting approach to engage people who feel passionate about contributing their efforts to eradicate the menace of malnutrition." About High Street Phoenix: High Street Phoenix (HSP) is the first retail led consumption centre developed in India over a sprawling 3.3 million square feet. It houses over 500 brands including a variety of F&B, entertainment, commercial and residential complexes. Pioneered by The Phoenix Mills Co. Ltd., HSP is led by its young, dynamic Managing Director, Atul Ruia and his team of professionals. At HSP, each zone has been specifically conceptualized and designed to offer an international experience and as an answer to emerging urban agglomerations typically defined as 'mixed used developments'. The centre houses 3 distinct shopping zones viz. North Sky Zone, Grand West Zone and Festival Square. The multi-leveled North Sky Zone boasts of anchor stores of leading national and international brand retail outlets. The Grand West Zone caters to impulse shoppers and is connected to PVR Cinema's 2000 seater 7 digital screens multiplex. The HSU houses a variety of stores which cater to niche lifestyles consisting of artefacts, handicrafts, stylish accessories, apparel and jewelery stores including a gift store and an optician cum eye wear store. In a nutshell, HSU houses almost everything you can possibly desire to make a truly memorable retail experience. Popularly known as the heart of HSP, 'Festival Square' - true to its name, presents the perfect platform for celebration and festivities. Completing this picture are an array of eateries that surround it. With a variety of first-of-its-kind retail stores, flagship stores and international brands under its umbrella is hard to resist. The centre today stands as testament to mixed used development and is a unique destination with a wide variety of choices to appeal to all segments of the consumer across the board. HSP has added one of Mumbai's, first luxury and premium luxury retail and entertainment destination, appropriately christened, 'Palladium'. Palladium has, in a short span of time become an iconic landmark not only for Mumbai but for the entire country and offers four levels of exclusive shopping in an atmosphere of extraordinary sophistication and refinement all under one elegant roof. The centre also has an expanded car park area making it one of the biggest car pool areas in Mumbai clocking on average of nearly 6,000 vehicles each day. Winner of the 'Admired Shopping Centre of the Year - Socially Responsible' at the Asia Shopping Centre and Mall Awards 2014. Media Contact: 
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