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Magento Commerce First to Bring One-Click Checkout to Global MarketCAMPBELL, Calif., Dec. 14, 2017 (GLOBE NEWSWIRE) -- Magento Commerce, the worldwide leader in cloud digital commerce innovation, today announced the availability of Instant Purchase in its newest release, becoming the first commerce platform to deliver the functionality since the Amazon 1-Click patent expired in September 2017. The new capability enables merchants to drive higher conversion rates and repeat purchases for returning customers with a streamlined checkout process. “The majority of shoppers abandon purchases simply because the checkout process takes too long. The numbers show that even requiring customers to enter their credit card information or a shipping address deters from following through with their purchases, especially if they’re shopping on a mobile device,” said Leslie Hand, vice president of IDC Retail Insights. “Magento released the Instant Purchase feature as a component of the Magento Commerce cloud solution as soon as Amazon’s patent expired a few months ago, showing the platform’s ability to innovate rapidly.” According to the Baymard Institute, the average global cart abandonment rate in 2016 was 70 percent, and it was even higher among shoppers on mobile devices. Magento Commerce now improves conversion by streamlining payment and shipping process during checkout. “We are committed to creating the best pssible online and mobile shopping experience for our customers – from initial browsing all the way through checkout,” said Logan Dunn, marketing director at ClearBags. “Instant Purchase from Magento Commerce provides us with a fast, easy shopping experience to combat cart abandonment, increase sales volumes and accelerate our business growth.” Key features of Instant Purchase include:
“Magento is widely recognized as the No. 1 platform for equipping businesses with the innovative solutions they need to prosper in today’s rapidly evolving digital landscape,” said Jason Woosley, senior vice president, product and technology at Magento Commerce. “This milestone is yet another proof point of the combined power of our platform and global ecosystem in providing cutting-edge technologies customers need to react to changing market dynamics.” The Instant Purchase feature was developed in conjunction with Enterprise Solution Partner, Creatuity, and is now available with the latest version of Magento Commerce and Open Source. For more information, please visit: https://magento.com/blog/magento-news/new-instant-purchase-checkout-boosts-sales. About Magento Commerce Media Contact
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