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Vibes Unveils NotifyMe to Optimize Push Notifications as Part of Multichannel Mobile EngagementVibes, the leading mobile engagement platform for enterprises, today unveiled NotifyMe, a new mobile marketing product that empowers mobile-first brands to easily connect offline and online experiences by delivering meaningful notifications to app users in real time. The product, integrated directly into the Vibes Mobile Engagement Platform, allows brands to use their apps to identify consumers' most impressionable moments to increase sales, gauge customer satisfaction, promote events, increase loyalty memberships, and more. "While Vibes has provided customers with personalized push capabilities since 2014, the company recognized an opportunity to help marketers easily tie a push notification strategy into a more cohesive mobile engagement strategy," said Ken Kunz, VP of Technology at Vibes. "We wanted to create a simple, integrated solution, performance-built for enterprises, tat could layer on top of existing CRM and ecommerce platforms to capitalize on consumers' out-of-app experiences. NotifyMe marks the next generation of mobile engagement solutions." Unlike other push solutions, NotifyMe evolved from Vibes' deep SMS capabilities, is simple to integrate and execute, and allows marketers to send large volumes of highly personalized notifications across all mobile channels and devices. Through integration with Vibes' Identity Management capability and prepackaged SDK, NotifyMe can detect and separate notifications based on which type of device a consumer is using, including smartphone, tablet, or laptop - and take actions that optimize the mobile, multi-channel journey, thereby driving measurable and notable results. NotifyMe is ideal for brands looking to reach consumers at their moment of interest across the buyer journey:
This new capability enables brand marketers to deliver compelling and profitable mobile conversations that reach all mobile consumers at scale and drive measurable results. NotifyMe is now available on the Vibes Mobile Engagement Platform via a software development kit (SDK) that integrates with both iOS and Android (News - Alert). For information about Vibes or NotifyMe, visit www.vibes.com/mobile-platform/push-notifications/.
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