TMCnet News
Mapp Digital becomes a DMA memberThe global independent marketing technology company joins the DMA, committing itself to the principles of responsible marketing LONDON, Dec. 13, 2017 /PRNewswire/ -- Today independent marketing technology company, Mapp Digital has announced it has joined the DMA, committing itself to the principles of responsible marketing. The DMA is the UK's leading trade association for one-to-one marketers, offering its members access to exclusive research, legal advice and industry intelligence. The DMA has over 1,000 members from brands, agencies and suppliers, allowing marketers to connect and share their industry knowledge. Since its merger with the Institute of Direct and Digital Marketing (IDM) in 2015, the DMA Group is now able to offer a range of marketing training in addition to the DMA's webinars, seminars and events. Membership offers Mapp Digital access and insight on the latest industry best-practice guidelines, consumer and business infographics, and data to direct them to strategic decision making. Matt Langie, CMO at Mapp Digital, commented: "Membership of the DMA is a badge of accreditation, so we are proud to be part of this community. The whole team at Mapp has the opportunity to benefit from the insight, knowledge and support the DMA has to offer. We also look forward to bringing our voice and perspective to the DMA to ensure a sustainable future for our industry, based on the principles of the DMA Code and putting the customer at the heart of everything we do." To learn more, follow @Mapp_Digital and visit mapp.com/digital.
About the DMA More than 1,000 companies in the UK are DMA members. The DMA also holds industry events, conducts research and publishes reports, lobbies for legislation to support its members' business practices and has a close working relationship with the Information Commissioner's Office. All DMA members must comply with the DMA code, which is available to read here: http://dma.org.uk/the-dma-code. About Mapp Digital Mapp is headquartered in San Diego with global offices in eight countries. The company helps more than 3,000 companies obtain the maximum return from their digital marketing executions. Mapp customers include CNET, Deutsche Bank, Deutsche Telekom, Lloyds Banking Group, Pepsi, Puma, TNT, TSB Bank, Xerox. Follow us @Mapp_Digital, or visit us at mapp.com. Logo - https://mma.prnewswire.com/media/429224/Mapp_Digital_Logo.jpg |