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Western Digital Empowers Consumers to Take Control of Their Digital Content
[December 13, 2017]

Western Digital Empowers Consumers to Take Control of Their Digital Content


NEW DELHI, December 13, 2017 /PRNewswire/ --

New My Cloud Home Makes it Easy To Save All Digital Content In One Place And Share And Access It All From A SmartPhone App  

Western Digital Corporation (NASDAQ: WDC), a global data storage technology and solutions leader, today launched My Cloud™ Home, a new personal cloud storage solution that empowers consumers to take control of their often-scattered digital content. With the My Cloud Home solution, consumers can easily aggregate all their photos, videos and files from their smart phones, computers, USB storage, cloud and social media accounts in one central place[i]. Using their smart phone, tablet or computer from anywhere with an internet connection, consumers are free to experience and share that content with family and friends.

With their data spread across 14 different devices on average[1], consumers are faced with growing, disparate collections of data and no way to easily access it all. Those collections are expanding and are expected to grow further with increasing popularity of capacity-intensive applications such as virtual reality, 4K, 8K and 360 videos. 

"Consumers seek a way to effortlessly consolidate their growing mounds of photos, videos and other files with a solution flexible enough to accommodate content from all of today's devices - from smart phones to computers and from drones to social sites," said Khalid Wani, Director of Sales, Western Digital. "Enabling consumers and professionals to master their digital lives from anywhere in the world is a priority for Western Digital."

Centralize and Enjoy Content 

Users can set the My Cloud Home solution to be set to automatically and continuously copy all user content from their smart phone and computer devices. Files from USB flash drives, external hard drives and memory cards (via a USB adapter) can be quickly imported via its USB port. Additionally, users can connect to and transfer content from their social media platforms and favorite cloud services such as Dropbox, Box, Google Drive and Facebook. Television shows, movies, home videos and music saved on the My Cloud Home can be enjoyed on a smart TV or media player using the Plex app. This content can also be enjoyed on a smart phone or tablet device using the My Cloud Home app.



All Content at one's Fingertips 

From set up to everyday usage, the mobile phone is the control center of the My Cloud Home experience. With the My Cloud Home mobile app, users are empowered to share, access and enjoy all their content from anywhere in the world with internet access. The My Cloud Home mobile app is also capable of managing the My Cloud Home solution to add services, users or even make sure the system is updated with the latest software.


Additionally, for creative content warriors who may need more storage to house their digital library, there is a dual-drive personal cloud option. The My Cloud Home Duo solution provides all the functionality of the My Cloud Home solution plus a dual-drive configuration set to Mirror Mode (RAID 1) to automatically duplicate content onto a second drive for extra peace of mind.

Pricing and Availability 

With no additional service subscription required, the My Cloud Home and My Cloud Home Duo solutions are protected by a two-year limited warranty and The My Cloud Home solution has a MRP of:


 
 My Cloud Home My Cloud Home Duo
 2TB Rs 11,999 4 TB Rs 25,800
 3TB Rs 13,230 6 TB Rs 28,500
 4TB Rs 14,725 8 TB Rs 31,900
 6TB Rs 20,050 12 TB Rs 42,100
 8TB Rs 25,150 16 TB Rs 52,250

The products will be available with all leading IT partners, large format retailers and retail partners - Amazon.

About Western Digital

Western Digital Corporation (NASDAQ: WDC) is an industry-leading provider of storage technologies and solutions that enable people to create, leverage, experience and preserve data. The company addresses ever-changing market needs by providing a full portfolio of compelling, high-quality storage solutions with customer-focused innovation, high efficiency, flexibility and speed. Our products are marketed under the HGST, SanDisk and WD brands to OEMs, distributors, resellers, cloud infrastructure providers and consumers. For more information about the WD brand, please visit http://www.wd.com.

Forward-Looking Statements 

This news release includes forward-looking statements, including the expected availability, pricing and performance of the My Cloud Home and My Cloud Home Duo solutions and their features and benefits to customers. There are a number of risks and uncertainties that may cause these forward-looking statements to be inaccurate including, among others: volatility in global economic conditions; business conditions and growth in the storage ecosystem; impact of competitive products and pricing; market acceptance and cost of commodity materials and specialized product components; actions by competitors; unexpected advances in competing technologies; our development and introduction of products based on new technologies and expansion into new data storage markets; risks associated with acquisitions, mergers and joint ventures; difficulties or delays in manufacturing; and other risks and uncertainties listed in the company's filings with the Securities and Exchange Commission (the "SEC"), including our most recently filed periodic report to which your attention is directed. We do not intend to update the information contained in this release.

Western Digital, WD, the WD logo and My Cloud are registered trademarks or trademarks of Western Digital Corporation or its affiliates in the U.S. and/or other countries. Dropbox is a trademark of Dropbox, Inc. Google Drive is a trademark of Google Inc. Plex Media Server is a trademark of Plex and used under a license. All other marks are the property of their respective owners. Pictures shown may vary from actual products. Product specifications subject to change without notice. Not all products may be available in all regions of the world. 

[1] Smart Home Ecosystem: IoT and Consumers, CEA/Parks Associates; http://www.appliancedesign.com/articles/94343-upping-the-smart-home-iq

[i] Cloud or Social Media account registration may be required. Cloud and Social Media services may be changed, terminated or interrupted at any time and may vary by country.

Media Contact:
Advait Soman
[email protected]
+91-9717106056
The Practice


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