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Comprehensive Snapchat Report: 2017 Edition - Research and MarketsThe "The Snapchat Report: Comprehensive Edition" report has been added to Research and Markets' offering. Snap Inc. is a major player in global mobile television and advertising, with a dedicated audience of Millennial users, a generation which prefers smartphones to the TV set. International broadcasters and media owners aim to tap new ad revenue from mobile viewers, test new formats and drive tune-in for their broadcast TV properties. This gives brands and agencies a unique opportunity to engage this hard-to-reach demographic, but along with the opportunities there are significant challenges. The report answers these key questions:
Key Topics Covered: 1. Executive Summary: Shaping the Future of Mobile TV and Advertising 2. Snapchat's Mobile TV Channel: Challenging Facebook (News - Alert) and Twitter 3. How Broadcasters are Innovating Snapchat TV Formats 4. Inside Snapchat's Strategy to Be a Worldwide TV and Media Partner 5. Snapchat Discover: a New Paradigm for Mobile Media Distribution 6. Snapchat Becomes a Global TV and Media Distributor 7. How Major TV Companies Create High-Impact Content for Snapchat 8. The Challenges of Producing Original Snapchat Video 9. Innovating the Future of News for Mobile 10. Niche Publishers on Discover 11. Live Stories Content Partners 12. Live Stories Sports Partners 13. In-Depth Analysis: Snapchat's Brand Advertising Business Model 14. Data and Insights for Effective Ad Targeting 15. Snapchat's Mobile Advertising Formats and Their Effectiveness 16. Case Studies: Major Brand Ad Campaigns 17. Key Data: User Growth, Demographics and Attitudes 18. Company Timeline (News - Alert) and Major Developments Companies Mentioned
For more information about this report visit https://www.researchandmarkets.com/research/xzv9fc/comprehensive?w=4 View source version on businesswire.com: http://www.businesswire.com/news/home/20171212005741/en/ |