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Is Facebook Becoming the 'New' YouTube?BOSTON, Nov. 30, 2017 /PRNewswire/ -- Facebook is indirectly becoming a solid source of user-generated content, often replacing time otherwise spent viewing similar videos on YouTube. A new report from the User Experience Strategies (UXS) group at Strategy Analytics "UXS Technology Planning Report: Video" investigating the needs, behaviors and expectations of consumers regarding video consumption, has found that while consumers look to Facebook to see what friends/family are up to and to gain information overall, videos are being increasingly consumed as a part of this experience. Click here for report: https://www.strategyanalytics.com/access-services/ux-innovation/user-experience-strategies/reports/report-detail/uxs-technology-planning-report-video Key report findings include:
Added Chris Schreiner, Director of Syndicated Research, UXIP, "Identifying Facebook as a solid source for video – inclusive of professional, user-generated, and 'viral'-type videos – not only makes Facebook's experience even more compelling for users, but also drives advertisement revenues for this platform." About Strategy Analytics Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com. About User Experience Strategies (UXS) Analyzing UX innovation opportunities in wireless, smart home, and other emerging technologies, UXS forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests across multiple consumer verticals, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences through both syndicated and proprietary research capabilities. With our extensive expertise in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP's research methodologies allow strategic user-centric analysis on the potential for new technologies. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information. Press Contacts US Contact: Christopher Dodge, +1 617 614 0711, [email protected] European Contact: Diane O'Neill, +44(0) 1908 423 669, [email protected] View original content with multimedia:http://www.prnewswire.com/news-releases/is-facebook-becoming-the-new-youtube-300564513.html SOURCE Strategy Analytics |