[November 28, 2017]

Cloudinary Simplifies Video Delivery Workflow for Web and Mobile Developers

Cloudinary today announced major enhancements to its Video Management Solution to make it easier for developers to integrate videos into websites and applications. Cloudinary's end-to-end solution powers the entire lifecycle of videos - from uploading videos, storage, real-time transcoding, on-the-fly manipulations to fit different layouts and designs, to adaptive streaming, global distribution and analytics, and live streaming.

Images have been a key component to storytelling in a variety of verticals, including ecommerce, media, social and adtech. Videos tend to have a stronger influence on purchasing decisions and, according to Forbes, can improve conversion rates by up to 80 percent. But, many organizations are either using unoptimized videos or avoiding it altogether because of a number of technological hurdles.

To deliver a smooth playback experience, publishers must adapt their videos to suit different viewing parameters and context, such as device resolution, internet connectivity, format compatibility, design and layout requirements, and responsiveness. These aspects introduce technical complexities that require different services to encode video into a streamable format, implement adaptive streaming, embed video using a custom player, deliver content to a global audience, and track performance and analytics.

"Keeping up with evolving delivery standards and latest innovations requires technical know-how and a considerable investment in time and resources. These factors make it difficult for companies to offer a consistently high-quality video experience, which ultimately translates into missed opportunities and lost revenue," said Itai Lahan, co-founder and CEO, Cloudinary. "Cloudinary's end-to-end video management solution simplifies and automates the process so developers can focus on their core competencies, while delivering exemplary video assets and growing their audience."

The Cloudinary Solution Makes Videos Easy

Cloudinary simplifies the video management workflow for developers, accelerating time to market ad improving website performance via:

• An End-to-End Solution that supports the entire lifecycle of videos, from uploading videos in any format from any device, to storage with backup and revision history, real-time transcoding, on-the-fly manipulations to fit different screen layouts and design requirements, adaptive bitrate streaming, global distribution and analytics.
• A Video Player built with developers in mind that combines all the functionalities necessary for embedding video on web and mobile sites:
  • Adaptive Bitrate Streaming: Automatically adjust the resolution of videos in real time to best match the player dimensions, available bandwidth and CPU capacity of each viewer.
  • Events and Analytics: Use events, such as play, pause, time played, percentage played to create custom behaviors, with support for Google (News - Alert) Analytics.
  • Playlist: Create a custom playlist and easily control the list, enabling users to jump to the next or previous video, jump to a specific video in the playlist, see a preview of the upcoming video and auto-advance to the next video.
  • Recommended Content: Provide personalized video recommendations to users by easily defining similar content and displaying recommended videos as thumbnails.
• Auto Tagging powered by Google's Cloud Video Intelligence API to automatically detect objects throughout the video and tag (News - Alert) them accordingly.
• Automatic Transcription powered by Google's machine learning-based Cloud Speech API to generate automatic transcripts and subtitles for videos.
• Live Streaming from web and mobile devices and sharing the stream on social channels.

Video is becoming a critical component of storytelling, especially on mobile websites, which leverage videos ranging from 30 seconds to two minutes. To support increasing use of video, companies will need to rely on cutting-edge technology to increase audience reach and engagement. Using Google's powerful Cloud Speech API for automatic video transcription and Cloud Video Intelligence API for automatic tagging, Cloudinary enables its customers to take full advantage of user-generated content, without any manual intervention or tradeoffs.

Hinge, a relationship-minded dating app, leverages Cloudinary to support 30-second videos that its members upload as part of their profiles. "Videos help our users share richer representations of themselves, building trust and rapport with one another through authenticity," said Tim MacGougan, vice president of Product at Hinge. "We looked at several options to support user-uploaded videos, but Cloudinary's simplicity, automation, and ability to scale made the choice clear - and we haven't lost sleep since."

To read more about the technical details, or view demos of Cloudinary's Video Solution, visit:

https://cloudinary.com/blog/introducing_the_complete_video_solution_for_web_and_mobile_developers

About Cloudinary

Cloudinary provides an end-to-end cloud-based image and video management solution. With offices in Israel and Sunnyvale, Calif., Cloudinary has quickly become the de facto solution used by web and mobile application developers at major companies around the world to streamline image and video management, and deliver an optimal end user experience. Among Cloudinary users are Answers.com, Conde Nast, Gawker (News - Alert), Gizmodo, GrubHub, Indiegogo, Outbrain, Under Armour, Vogue, Wired and many others. For more information, visit www.cloudinary.com or follow on Twitter (News - Alert) @cloudinary.

View source version on businesswire.com: http://www.businesswire.com/news/home/20171128005480/en/

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