Fosina Marketing Group Creates Subscription Box Sunday Shopping Holiday on the Sunday After Thanksgiving

NEW YORK, Nov. 20, 2017 /PRNewswire/ -- Fosina Marketing Group, a leading digital marketing & subscription box marketing services agency with a focus on optimizing direct-to-consumer acquisition and retention, announced the creation of "Subscription Box Sunday," a new and exciting shopping holiday the Sunday following Thanksgiving. The focus of the Subscription Box Sunday holiday is two-fold – to draw consumer attention to the many subscription box marketers and offers available AND by Fosina Marketing's development of a companion site dedicated to providing consumers with a tremendous shopping experience, showcasing many of the greatest curated offers within the subscription marketplace! Visit the holiday's website www.subscriptionboxsunday.com !  Consumers shop for themselves and those on their holiday gift lists within an online environment that contains a leading selection of great subscription offers in multiple categories all in one venue.

"Consumers are getting smarter with each passing year about the gift choices they are making, and are increasingly realizing the greatest gift for the holidays is one that keeps giving throughout the year," said Jim Fosina, Founder and CEO, Fosina Marketing Group. Subscription Box Sunday takes the hassle out of shopping from one site to another to understand great offers available in the marketplace.

"We see Subscription Box Sunday as a very relaxing & productive day. No long lines. No fighting for a parking space on Black Friday, and no distractions from work on Cyber Mondy."  "Our Holiday site makes it much easier for shoppers to source thoughtful gifts at great deals for everyone on the consumer's list. Subscription Box Sunday is the first initiative from Fosina Marketing Group following its merger with marketing and advertising firm Agency212 and digital marketing and technology agency iFuel Interactive earlier this month. The holiday's website will feature a range of subscription boxes from leading brands in fashion, food, beauty, and toys, among others popular categories, and offer consumers outstanding deals and promotional offers on www.subscriptionboxsunday.com – powered by Fosina's www.PollyDrop.com  platform.

A recent study from Hitwise (The Rise of Subscription Boxes and the Consumers Behind Them – August 18, 2017) reports the following statistics:

US Subscription Box Industry

• Monthly visits have surpassed 40,000,000 visits in January and March 2017 with a 290% increase since 2014.
• Monthly visits by sub-category and three-year change include an increase in pets by 1,060%, lifestyle by 441%, apparel by 415%, beauty by 268%, food by 232% and kids by 149%.
• Who are America's 5,300,000 July subscription box shoppers? The demographics of the audience profile include Late Millennial/Gen x (index 123), College degree (index 128), Female (61% index 116), HHI $100K+ (index 119) and Kids age 3-5 (Index 105).

About Fosina Marketing Group:
Since 2003, Fosina Marketing Group has provided strategic insight and a suite of digital tools and services that have provided our clients with the ability to acquire new customers, retain existing and build greater lifetime value. Fosina provides a fully integrated suite of services, including: Subscription Marketing, Strategic Consulting, Operational Development & Management, Creative Design, Offer & Messaging Optimization, Website Hosting, Screening & Commerce Transactions, Paid Search & Social Media campaign management, Email Contact Strategy & deployment services and Overall Campaign Analytics. The company recently announced a merger with marketing and advertising firm Agency212 and digital marketing and technology agency iFuel Interactive.

www.fosinamarketinggroup.com

Media contact: North 6th Agency (for Fosina Marketing)
212-334-9753 ext. 131, [email protected]

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SOURCE Fosina Marketing Group

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