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SSPR Named 3rd Place Winner for Social Media Campaign of the Year by Sprout SocialCOLORADO SPRINGS, Colo., Nov. 16, 2017 /PRNewswire/ -- SSPR LLC, a digital PR agency, announced today that the company won 3rd place for Social Media Campaign of the Year by Sprout Social for its 2017 CES campaign, "Ossia Power Your Life." The Consumer Electronics Show, held in Las Vegas at the beginning of each year, is a highly competitive event that allows both established and budding companies in technology to showcase their products. Attending companies are known to get creative to set themselves apart, and Ossia tapped SSPR to design a multi-level engagement campaign to unveil its revolutionary Cota wireless charging device. "We've worked with SSPR for a long time and knew they would be up to the challenge. SSPR initiated this campaign from inception to execution and we couldn't be happier. From the creativity to conceive the idea, engagement around each post and then reporting on performance, SSPR added a value layer on top of our CES presence and made Ossia stand out from the crowd. We're proud of our great partnership with the SSPR team and this award win is very exciting for both Ossia and SSPR!" said Jen Grenz, Vice President of Marketing for Ossia. SSPR started by identifying the most influential technology reviewers attending the event and developed a messaging platform for both traditional and social media channels to drive reporters to the Ossia booth to try Cota in person. The team also supplemented direct media engagement by designing a paid Facebook campaign to increase visibility for an Ossia-branded Cota commercial video. "With hundreds of tech companies attending CES, this campaign was pivotal for Ossia to cut throgh the noise and stand out at trade shows. The SSPR social team played a huge role in amplifying this campaign to reach Ossia's goal of showcasing what real wireless power means. We're so excited with the success Ossia experienced during CES and throughout our partnership. We're looking forward to making another splash at CES in 2018!" said Kelley Heider, Vice President of Innovation for SSPR. The results were a smashing success. SSPR's efforts had a reach of 49,105, made 71,466 impressions and earned Ossia 25 pieces of coverage. Nearly a dozen reporters showed up for in-person reporter demos and meetings, and the Ossia Real Wireless Power Cota commercial hit over 5,000 views on YouTube. Additionally, Ossia was awarded the Popular Mechanics Editor's Choice Award. The Sprout Social "Social Media Campaign of the Year" Award is given to agencies that have delivered outstanding, creative and successful results-driven campaigns for themselves or for their clients. Winners were notified on October 17th at Sprout Social's Agency Partner Day in Chicago, Illinois. SSPR is happy to support your next trade show with media relations, social media and social media advertising. For more information, go to www.sspr.com. About SSPR About Ossia CONTACT: Cara Lutz, [email protected]
View original content:http://www.prnewswire.com/news-releases/sspr-named-3rd-place-winner-for-social-media-campaign-of-the-year-by-sprout-social-300557708.html SOURCE SSPR LLC 
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