TMCnet News
Customer Portfolios Announces Portfolio PathingCustomer Portfolios, a marketing technology leader that uses insights and analytics to increase customer value, announces Portfolio Pathing -- a breakthrough way for businesses to better understand their individual customers and create high-return marketing campaigns. As a proven methodology, Portfolio Pathing applies advanced analytics to uncover unique purchase trends that can be optimized through strategic lifecycle campaigns and cultivate more profitable customers. "We created Portfolio Pathing to offer businesses detailed customer analysis and segmentation with individual customer profiles -- defining past behavior, channel preferences, lifetime value, predicted future spend, and much more," said Augie MacCurrach, Customer Portfolios' CEO. "The result? Brands better understand their customers and known prospects to clearly identify lifecycle segments. Based on this data, we make strategic recommendations on the lifecycle marketing campaigns that will drive immediate return." Find out more about Portfolio Pathing on Customer Portfolios' new website.
Unlocking Value Through Data
By knowing more about their customers, retailers can develop optimal streams of communication. Portfolio Pathing provides retailers a roadmap on how to increase the value of a customer through targeted, 1:1 lifecycle campaigns, such as welcome, purchase, engagement, and loyalty.
Actionable Intelligence
Fueling Business Growth "Brands are leveraging numerous marketing messages, channels and partners to try and react to customer interactions, but often they lose sight of the holistic experience that the customer is going through," continued MacCurrach. "Portfolio Pathing not only uncovers that experience from both the brand and customer view, it prescribes the path forward to create a cohesive conversation that maximizes both short and long-term value." Find out more about Portfolio Pathing on Customer Portfolios' new website.
About Customer Portfolios
View source version on businesswire.com: http://www.businesswire.com/news/home/20171114005433/en/ |