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Beringer Capital Acquires Full Service Digital Commerce Provider BrandShopNEW YORK, Nov. 7, 2017 /PRNewswire/ -- Beringer Capital (www.beringercapital.com), a private equity firm investing in technology products and services for brands, announced today the acquisition of full service digital commerce provider, BrandShop (www.brandshop.com). BrandShop's management team retains a significant equity interest in the company. This partnership will provide BrandShop with the capital needed to continue scaling its direct to consumer digital commerce services for Fortune 1000 clients with respect to enabling them to expand sales channels, access and analyze critical transaction-driven consumer data, and drive greater consumer brand loyalty. "The world's biggest brands are standing at the cusp of a massive market shift and BrandShop has played an integral role in building these new direct-to-consumer experiences," said Reuben S. Hendell, co-founder and CEO of BrandShop. "Beringer's commitment and support will allow us to continue creating new opportunities for brans that are informative, delightful and effective." "The vast majority of ecommerce solutions in the market today are designed to serve retailers, but we see a significant need to assist and serve consumer brands by helping them unlock the power of the data and corresponding analytics that come from enabling direct commerce," said Brian F. Martin, Vice Chairman of Beringer Capital. "We are excited to partner with BrandShop and to provide them with the resources they need to expand upon their success and explore broader, deeper capabilities." Earlier this year Beringer acquired Blue Acorn, an award winning digital commerce service provider. The acquisition of BrandShop is the fourth of Beringer Capital's third fund. About Beringer Capital For more information, please visit: http://www.beringercapital.com/ About BrandShop For more information please visit: http://www.brandshop.com/ View original content:http://www.prnewswire.com/news-releases/beringer-capital-acquires-full-service-digital-commerce-provider-brandshop-300550997.html SOURCE Beringer Capital |