TMCnet - World's Largest Communications and Technology Community



Beringer Capital Acquires Full Service Digital Commerce Provider BrandShop
[November 07, 2017]

Beringer Capital Acquires Full Service Digital Commerce Provider BrandShop

NEW YORK, Nov. 7, 2017 /PRNewswire/ -- Beringer Capital (, a private equity firm investing in technology products and services for brands, announced today the acquisition of full service digital commerce provider, BrandShop ( BrandShop's management team retains a significant equity interest in the company.  

This partnership will provide BrandShop with the capital needed to continue scaling its direct to consumer digital commerce services for Fortune 1000 clients with respect to enabling them to   expand sales channels, access and analyze critical transaction-driven consumer data, and drive greater consumer brand loyalty.

"The world's biggest brands are standing at the cusp of a massive market shift and BrandShop has played an integral role in building these new direct-to-consumer experiences," said Reuben S. Hendell, co-founder and CEO of BrandShop. "Beringer's commitment and support will allow us to continue creating new opportunities for brans that are informative, delightful and effective."

"The vast majority of ecommerce solutions in the market today are designed to serve retailers, but we see a significant need to assist and serve consumer brands by helping them unlock the power of the data and corresponding analytics that come from enabling direct commerce," said Brian F. Martin, Vice Chairman of Beringer Capital. "We are excited to partner with BrandShop and to provide them with the resources they need to expand upon their success and explore broader, deeper capabilities."

Earlier this year Beringer acquired Blue Acorn, an award winning digital commerce service provider.

The acquisition of BrandShop is the fourth of Beringer Capital's third fund.

About Beringer Capital
Beringer Capital is a leading private equity firm that invests in technology-led companies that serve leading brands. Beringer Capital partners with founders and management teams to build significant businesses through a combination of organic growth and add-on acquisitions.

For more information, please visit:

About BrandShop
BrandShop is the leading provider of brand digital commerce solutions for Fortune 1000 companies. BrandShop fuses technology, design and analytics to streamline the way products are discovered and purchased delivering unprecedented insight to the brands. Co-founded by Reuben S. Hendell, BrandShop works with more than 50 clients including Casio, Cuisinart, Ping, Jaguar, Georgia-Pacific, Land Rover, Hershey's, Mrs. Meyer's Clean Day and Waterpik.

For more information please visit:

View original content:

SOURCE Beringer Capital

[ Back To's Homepage ]

Technology Marketing Corporation

35 Nutmeg Drive Suite 340, Trumbull, Connecticut 06611 USA
Ph: 800-243-6002, 203-852-6800
Fx: 203-866-3326

General comments:
Comments about this site:


© 2018 Technology Marketing Corporation. All rights reserved | Privacy Policy