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MasterSpec® Developer ARCOM Rebrands as AvitruBOSTON, Nov. 7, 2017 /PRNewswire/ -- For 30 years, architects and engineers have trusted the MasterSpec® content developed by the deeply experienced specification writers at ARCOM. Today, ARCOM is proud to build on this strong foundation by unveiling a new brand and vision to serve the AECO community in the digitally connected future. Meet Avitru, the specifications experts you've trusted for years, committed to helping construct a world where better building leads to better lives. The name is inspired by the Roman master builder, Marcus Vitruvius, whose treatise on architecture notably espoused the virtues of function, strength and beauty. While that is an ancient reference, Avitru will provide a thoroughly modern software platform to harness and share the collective knowledge and expertise that will enable better building. "Innovation in today's world doesn't happen in silos," explained Jim Contardi, Chief Executive Officer of Avitru. "You see it when people come together to collaborate, improve on ideas and share. Design and construction is incredibly complex and requires the knowledge that comes from experience and diverse points of view. We will use our position as trusted specification experts to deliver a technology platform that captures and leverages this wisdom to help our users make better decisions. "We bring people and ideas together to build a better world." Strong partnership with American Institute of Architects (AIA) "Avitru, formerly known as ARCOM, has a long history of providing leadership in the architecture and building design industry through delivery of MasterSpec, a product created by AIA for its members," said Robert Ivy, Executive Vice President and Chief Executive Officer of the AIA. "We are very confident in the capabilities and expertise of the Avitru team as they continue to define our mutual legacy of helping architects succeed." In addition to its widely adopted MasterSpec product, Avitru will be releasing new technology solutions for A/Es, specification writers, building product manufacturers and bilding owners in coming quarters. On the Shoulders of Giants Karthik Mani, Executive Vice President of Product and Delivery, joined the team in late 2016. He leverages his extensive experience with technology product companies, including Equifax and i2 Technologies, where he served in senior leadership positions. Liz Sophia was appointed Chief Marketing Officer in June 2017. She had previously served in senior marketing positions at SaaS technology companies including North Plains Systems, Sage and PGi after starting her career in agency marketing. Andrew Brown will serve as Chief Financial Officer. Prior to joining the team in July 2017, Brown had worked in Deloitte's Financial Services Consulting Group and started his career at Goldman Sachs. Marlena Slowik, Vice President of Operations and Customer Success, joined in August 2017 and works across the Avitru business to enhance both the customer and employee experience. She had previously led teams focused on analytics, content and syndication for Zerve, a SaaS-based aggregator for tour operators. David Houde is the Vice President of Sales. He was promoted to the position in 2017 following the acquisition of InterSpec. Previously, he had been InterSpec's Director of Sales and Marketing. Gilles Letourneau, AIA, CSI, with over 35 years' experience as an architect, has served as the General Manager of Architectural and Engineering Products since InterSpec, the company he founded, was acquired in early 2017. Michael Heinsdorf, P.E., LEED AP, CDT is Vice President of Business Development, responsible for new market development, alliances and partnerships. With an extensive AECO background, he joined ARCOM in 2013. In addition, the company benefits from the knowledge and experience of highly regarded industry experts, including licensed architects, professional engineers and certified construction document technologists. Avitru maintains offices in Alexandria, Virginia; Atlanta, Georgia; Portland, Maine; and Salt Lake City, Utah. "The keys to success in a fast-paced technology business are the quality of the team and their alignment around the mission. We have an incredibly talented team with a real commitment to better building," said Contardi. "I am eager to see what the Avitru team will accomplish; we can have a meaningful impact on the built environment." ABOUT AVITRU Previously known as ARCOM LLC, Avitru LLC is a portfolio company of Alpine Investors and a strategic partner of the American Institute of Architects. AVITRU View original content with multimedia:http://www.prnewswire.com/news-releases/masterspec-developer-arcom-rebrands-as-avitru-300550819.html SOURCE Avitru |