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Consumer Smartphone Network Usage Analytics Report 2017 - Research and MarketsThe "Consumer Smartphone Analytics: Network Usage" report has been added to Research and Markets' offering. The trouble with paid-for unlimited data plans is that Wi-Fi already gives users an unconstrained experience. This report analyses the impact on cellular and Wi-Fi networks of a panel of smartphone users in Germany, India, the UK and the USA during 3Q 2016. It analyses network usage against several measures including carrier, age, income, cellular network generation, time of day, uplink and downlink traffic, and by category of application (video, social media and other). The report also provides recommendations for mobile-centric and integrated operators around pricing and the likely impact of aggressive mobile data offers. It is based on data collected by Verto Analytics using a passive ondevice monitoring app during 3Q 2016. This report provides insights into why, when and where smartphone users connect to Wi-Fi or to cellular networks by analysing data collected in real-time from more than 8000 smartphones in Germany, India, the UK and the USA. It assesses the implicatios of the survey for mobile-centric operators and for integrated quadruple-play service providers. THIS REPORT:
SURVEY DATA COVERAGE: The analysis is based on data provided by Verto Analytics, and was collected using a passive on-device monitoring app called Smart Panel during July and August 2016. The app runs in the background of the device. It registers actions undertaken by the user and relevant activity on the device, namely:
KEY QUESTIONS ANSWERED IN THIS REPORT
WHO SHOULD READ THIS REPORT
For more information about this report visit https://www.researchandmarkets.com/research/d7rkwm/consumer View source version on businesswire.com: http://www.businesswire.com/news/home/20171026006428/en/ |