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500+ Influencers Celebrate "Influencer-Led" Marketing at XOMAD's Beta LaunchMANHATTAN BEACH, Calif., Oct. 19, 2017 /PRNewswire/ -- On Friday the 13th, 500+ influencers gathered in an industrial warehouse in DTLA to celebrate the uprising of #InfluencerLed marketing, initiated by the beta launch of the new highly anticipated tech platform from XOMAD. An experiential haunted walkthrough showcased zombie madmen and made a statement about the end of the madmen era of scripted marketing and the uprising of #InfluencerLed marketing. From the invite list, to live art, special effects makeup demonstration, music, food vendors, and cocktail menu, every detail of the event was curated by influencers and embodied XOMAD's commitment to influencer creativity and authenticity. Influencers tagged brands they organically want to work with, and displayed them on an interactive art piece and call-to-action called the tree of cretive intention. The new XOMAD platform empowers influencers to take control of influencer marketing and be true creatives, in addition to delivering complete analytics, audience demographics, and automated campaign tracking. Influencers can collaborate to design unique campaign ideas that are natural to their channels, and that their followers naturally engage with. With this new model, brands become the curators, and can take advantage of the creativity of influencers. The self-service platform eliminates the need for a middleman and gives both influencers and brands of all sizes the opportunity to activate authentic influencer campaigns that generate high ROI. About XOMAD: For more information, please contact Nichole Brandt by email at [email protected] or by phone at 1-877-966-2377 or visit www.xomad.com
View original content with multimedia:http://www.prnewswire.com/news-releases/500-influencers-celebrate-influencer-led-marketing-at-xomads-beta-launch-300539505.html SOURCE XOMAD, LLC |