[October 17, 2017] |
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PatientPop Shares How to Attract and Engage Millennial Patients
PatientPop,
the leader in practice growth technology designed for healthcare
providers to grow, modernize and streamline their patient experience,
today announced the six best practices that healthcare providers can
implement to grow their business with the $200 billion Millennial market.
Millennials-defined as those born between 1982 and 2002-make up more
than 25 percent of the population in the United States. 80 million
potential patients from this market segment are leaving their parents'
insurance and looking for their own healthcare provider. This influx has
created a market rich with opportunity for healthcare providers seeking
to expand their business.
"The Millennial market makes up a significant portion of the population
and connecting with this audience is critical for healthcare providers,"
said Kyle Johnson (News - Alert), Product Marketing Director at PatientPop. "As a
result of Millennials' buying power, appealing to this new generation is
a must. Our mission is to help practices thrive by bridging the gaps
that exist with their ability to increase patient volume and offer a
5-star experience in the digital age."
According
to Forbes, Millennials aren't unlike Baby Boomers or Gen Xers before
them: they seek a positive customer experience and an authentic brand
that stands for something. However, the engagement model is different,
with Millennials responding to messages on review sites and social
platforms rather than solely word-of-mouth referrals.
To leverage their appeal to Millennials, PatientPop recommends six best
practices for healthcare providers to engage this audience:
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Be present onlne. The American Press Institute estimates that
51 percent of Millennials are almost always online or connected, so
healthcare providers must be easily accessible with a simple Internet
search. Healthcare providers should ensure they are easily searchable
on Google (News - Alert), have business listings and positive ratings with sites like
Yelp and Vitals.com, and a website and social media presence.
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Be mobile. 91 percent of Millennials in the U.S. will make a
purchase this month using their mobile phone. Google also prioritizes
mobile search results, with non mobile-friendly sites penalized by the
search engine. To be visible to Millennials searching for a healthcare
provider, and allow them to learn about your practice or book an
appointment on their device of choice, a practice must have a
mobile-friendly site with the ability to book or call from their
smartphones.
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Be social. Five out of six Millennials are connected
with companies on social media. Healthcare providers should not only
have a social media presence, but stay engaged with patients on these
channels. Providers can use these platforms to share relevant
educational content and promotions, as well as read and reply to
reviews.
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Simplified, online service. Millennials expect seamless,
user-friendly service to make appointments and save time throughout
their process. Healthcare providers should offer a hassle-free online
experience that allows the patient to simply research and book online
as well as fill out forms from home prior to their visit.
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Communicate in your marketing. Millennials are ad-blind because
they've been exposed to so many advertisements. Millennials will
surely be turned off by anything that is gimmicky or disingenuous.
Healthcare providers that focus on authentic marketing - one that is
messaged according to Millennial needs - will be much more likely to
engage and buy, especially if the products and services align with
their own ethics and beliefs.
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Communicate in your customer service. There aren't any secret
handshakes or buzzwords that engage Millennials. While much of their
interaction is through social channels, they still want the human
touch, filling in the gaps where digital is lacking. Healthcare
providers can keep their Millennial customers engaged by being
consistent with their messaging - from online to in-person.
PatientPop offers free assessments for healthcare providers to grade
their practice and determine how its offerings can help businesses grow.
For additional information, visit www.patientpop.com.
About PatientPop:
PatientPop is the first all-in-one practice growth platform uniquely
designed for healthcare. Its software empowers healthcare providers to
thrive in the digital age by combining the tools needed to grow their
practice, modernize their patient experience and streamline their front
office in a single solution. By enhancing and automating each touchpoint
in the patient journey - from first impression online to digital booking
to post-appointment follow-up - PatientPop makes it easy for healthcare
providers to build their patient base, increase patient retention and
boost revenue. For more information, please visit www.patientpop.com
and follow @PatientPop.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171017005559/en/
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