TMCnet News
Customer Journey Analytics Market by Application, Touchpoint, Component, Deployment Model, Organization Size, Vertical And Region - Global Forecast to 2022NEW YORK, Oct. 16, 2017 /PRNewswire/ -- "Increased need for competitive differentiation and consistent customer experience throughout customer journey are the major driving factors of the customer journey analytics market." In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of the profiles of the primary participants is given below: • By Company: Tier 1: 22%, Tier 2: 30%, and Tier 3: 48% • By Designation: C-level: 30%, Director level: 45%, and Others: 25% • By Region: North America: 48%, Europe: 30%, and APAC: 22% The key vendors profiled in the report are as follows: 1. Salesforce (US) 2. IBM (US) 3. Adobe Systems (US) 4. NICE Ltd. (Israel) 5. SAP (Germany) 6. Verint Systems(US) 7. Pointillist (Luxembourg) 8. ClickFox (US) 9. Quadient (Switzerland) 10. Kitewheel (US) 11. CallMiner (US) 12. Servion (India) Research Coverage The report segments the customer journey analytics market based on components, which include software and services; the services segment is segmented into managed services and professional services. The professional services segment is further segmented into support and maintenance, and consulting services. Based on deployment models, the market is segmented into on-premises and cloud. Under the organization size, the market is segmented into Small and Medium-Sized Enterprises (SMEs) and large enterprises, whereas under the application segment, the market is divided into customer segmentation and targeting, customer behavioral analysis, customer churn analysis, brand management, campaign management, product management, and others. Under the touchpoint segment, the market includes web, social media, mobile, email, branch/store, call center, and others. Under the industry vertical segment, the report covers Banking, Financial Services, and Insurance (BFSI); retail and eCommerce; telecommunications and IT; energy and utilities; manufacturing; automotive and transportation; government and defense, healthcare and life sciences; media and entertainment; travel and hospitality; and other verticals. The market is segmented into 5 major regions: North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa (MEA), Reasons to buy the report The report will help the market leaders/new entrants in this market in the following ways: It segments the customer journey analytics market comprehensively and provides the closest approximations of the revenue numbers for the overall market and subsegments across various industry verticals and regions. 1. The report helps stakeholders to understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities. 2. The report will help stakeholders to better understand the competitors and gain more insights to enhance their position in the market. The competitive landscape section includes new product launches/upgrades, partnerships, collaborations, acquisitions, and expansions. Read the full report: https://www.reportlinker.com/p05144546 About Reportlinker ReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need - instantly, in one place. https://www.reportlinker.com __________________________ Contact Clare: [email protected] US: (339)-368-6001 Intl: +1 339-368-6001 SOURCE Reportlinker |