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Social Media Campaign Kicks Off with Chance to Win Roundtrip Ticket to Japan and Other PrizesTOKYO, Oct. 16, 2017 /PRNewswire/ -- "Taste of Japan" is a website facilitating the dissemination of information on Japanese restaurants and cuisine culture worldwide, including details on Japanese restaurants all over the world, recipes for staple Japanese dishes, and explanations of signature Japanese ingredients. With the aim of spreading a love of Japanese food across the globe, the #TryTasteofJapan Photo Challenge was launched on Monday, October 16, for a run through Sunday, December 31, 2017, targeting the entire world outside of Japan. In this campaign, participants are asked to add the hashtag #TryTasteofJapan to photos of Japanese food and post them to Facebook and Instagram. A total of seven participants will be selected by lottery to win prizes, including a roundtrip ticket to Japan and meal tickets to Japanese restaurants overseas. Moreover, the Taste of Japan website has been totally revamped with the aim of making it even more accessible to users. This includes improving search functionality and ease of use, adding French, simplified Chinese and Thai to make the site viewable in six languages, and expanding information on Japanese restaurants and Japanese Food Supporter shops. Search approximately 2,500 Japanese restaurants and 150 Japanese Food Supporter shops worldwide. #TryTasteofJapan Photo Challenge Overview Campaign period: Prizes:
How to enter: *As the purpose of this campaign is to raise interest in Japanese cuisine and Japanese ingredients, only the following posts will be considered:
Facebook, Instagram Eligible regions: Announcement of winners: Important points:
For more details on participation rules, please see the official campaign site: http://www.tasteofjapan.jp/article/detail/651 Renewal of Taste of Japan, a website offering information on restaurants where you can enjoy Japanese food and ingredients (Image1: Official logo of "Taste of Japan" The aim of this site renewal is to spread information on Japanese restaurants and ingredients to a greater number of people worldwide. With the addition of French, simplified Chinese and Thai, the site is now viewable in a total of six languages. GPS location-based search functionality has been added to enhance searches for Japanese restaurants around the world, and the number of searchable restaurants where you can enjoy Japanese food and ingredients has been greatly expanded. Moreover, certification badges are displayed within the site for shops accredited under the Certification System for Japanese Food Supporter Shops Overseas established by the Ministry of Agriculture, Forestry and Fisheries. Special pages exclusively focusing on Supporter shops, as well as refined search functions for Supporter shops, have also been added. Pages have been added for sharing trends in and promoting understanding of Japanese food, as well as video recipe pages, making Taste of Japan a better resource than ever for finding a wide range of information on Japanese food. Design changes have also been made with an eye to making the site more smartphone-friendly, and to improve search functionality and ease of use. Key points of this site update:
About Japanese Food Supporter shops Within the site "Search Restaurants" and "Buy ingredients" tabs, "Japanese Food Supporter" badges are displayed indicating the stores that have been certified under the Certification System for Japanese Food Supporter Shops Overseas (https://www.jetro.go.jp/en/trends/foods/supporter.html). This program is designed to certify overseas restaurants, bars and retailers which carry Japanese food and beverages as an official "Japanese Food Supporter" in order to further promote Japanese food products or alcoholic beverages around the world. (Image2: "Japanese Food Supporter" badge For inquiries regarding the certification: [email protected] SOURCE Taste of Japan campaign office |