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ON24 Calls on European Marketers to Redefine Engagement for the Modern Buyer at the First-Ever Webinar World LondonON24 convenes Europe's most innovative marketers to discuss data-driven engagement marketing strategies that build customer relationships and drive company revenue LONDON, Oct. 12, 2017 /PRNewswire/ -- According to Forrester, 74% of today's business buyers research online before ever talking to sales. In the era of the self-educated buyer, it's imperative for marketers to develop engaging experiences that go beyond the superficial click and form a human connection. With over 750 European marketers registered for the inaugural Webinar World London, today's live event focuses on the "Art and Science of Marketing" through data-driven engagement marketing strategies. The conference programme features marketing experts, including thought leaders from B2B Marketing, IBM, ON24, Oracle and SAP, sharing ways to personalize, scale and enrich engagement with customers and prospects through webinar marketing. "It's time for marketers to stop fooling ourselves that simply adopting automation technologies is enough to engage the modern buyer. We have to redefine engagement by the quality, not just the quantity, of our interactions and the level of customer intelligence they provide," says ON24 Webinar World London caps a year of successful conferences, including sold-out events in San Francisco, Sydney and Singapore. Through the Webinar World conferences, ON24 continues to advance the conversation around engaging and converting today's modern buyer. Highlights from the ON24 Webinar World London agenda include:
The event begins on Thursday, 12 October 2017 at 8:00 BST, more details available here. About ON24, Inc. Logo - http://mma.prnewswire.com/media/581770/on24_logo.jpg
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