TMCnet News
Reduxio Wins 2017 MarTech® Stackie Award for Visionary Marketing Organization StackReduxio Systems, the innovation leader in unified data storage management and protection solutions for the enterprise, announced today the company was honored as the overall winner of the 2017 Stackie Award: Org Edition at the MarTech® Conference in Boston on Monday, October 2. For the past three years, MarTech® has been running The Stackies, inviting marketers to send in a single slide that visually illustrates their marketing tech stack. In anticipation of the Boston event, MarTech® launched a new award- The Stackies: Org Edition. Global marketing teams were challenged to illustrate their respective marketing department's "organizational stack" - a visualization of the roles and processes created to run marketing. The top 5 were honored at the opening night reception, and Reduxio was chosen as the overall winner. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171005005169/en/ "The Stackie Award further validates Reduxio's visionary approach to marketing and our commitment to building an organizational capital that harnesses the potential of technology and embraces new elements of culture and philosophy in today's digital world," said Mike Grandinetti, Reduxio's chief marketing & corporate strategy officer. "We're honored to be recognized by MarTech® as we look to shape the organization and operation of modern marketing." In judging the marketing organization stacks, MarTech® considered the following factors:
"The ability to understand how to build and manage a solid marketing technology stack is an important part of marketing in the modern age, but it's only one piece of the puzzle. By itself, marketing technology is not a panacea," said Scott Brinker, Conference Chair at MarTech®. "Harnessing the potential of this technology requires developing new organizational capital. Reduxio's marketing model and vision has achieved this--implementing new organizational structures and processes, new skills and talents on the marketing team, new management approaches to operating in a fast-paced digital environment.'" To learn more about Reduxio's marketing organization and view their winning submission, please visit https://beyondtheblocks.reduxio.com/marketing-innovation-orgchart.
About Reduxio
About MarTech
View source version on businesswire.com: http://www.businesswire.com/news/home/20171005005169/en/ |