[October 04, 2017]

Upcoming Aegis Health Webinar to Focus on Employer Engagement as a Way for Hospitals to Build Market Share and Better Serve the Community

An important and timely webinar focused on how hospitals can build desirable market share by creatively linking with local employers will be held Tuesday, October 10. The free webinar will be hosted by Aegis Health, the nation's leading organization in delivering profitable market share growth for hospitals.

"As America's healthcare landscape continues to shift, providers must aggressively grow commercial revenue in order to thrive," said Yale Miller, Aegis' senior vice president of strategy and business development. Miller will be conducting the webinar along with Aegis Employer Relations Specialist Robert BeSore. "This webinar will provide an insight into how hospitals can create meaningful links with local employers so as to identify commercially insured consumers' health risks and grow profitable market share."

According to Miller, the secret lies in creating "pre-patient relationships" through employer outreach and, by doing so, leveraging employer engagement as a consumer acquisition strategy. By building long-term partnerships with local employers and their employees, hospitals and physicians can proactively position themselves as the "go-to provider" for healthcare services.

To do so, says Miller, hospitals need to identify employee health risks before they become costly healthcare claims and then help manage those risks through an ongoing database marketing strategy. During the webinar attendees will:

• Discover the value of creating data-driven relationships with consumers outside traditional healthcare settings.
• Understand how to create and utilize data to drive profitable new net revenue.
• Learn how employers' concerns about healthcare costs can be central to capturing more commercial market share.

Leveraging Aegis' more than three decades of road-tested experience, Miller and BeSore will share with webinar attendees how one large Midwest hospital has used this strategy to reposition itself not just as a provider of exceptional care but as the community's true leader in managing health and controlling costs. The program they have undertaken is currently showing an ROI of 12.45 to 1 in building measurable and meaningful market share.

"The employer engagement strategy that hospital is using addresses the changing dynamics of the market, perfectly aligns with the hospital's mission of service, and works to build profitable relationships that, in the end, make their community healthier and their hospital stronger," says BeSore.

The Aegis Health free webinar will be held on Tuesday, October 10, from 2-3 p.m. (CDT (News - Alert)). Participants may register at https://register.gotowebinar.com/register/2695069411162784257.

About Aegis Health

Aegis Health is a tech-enabled services company with three decades of experience delivering profitable market share growth for hospitals by increasing physician loyalty, targeting commercially insured employers, and developing relationships with consumers. It is part of Trilliant (News - Alert) Health, a group of healthcare technology, data and marketing companies focused on making hospitals stronger by delivering prescriptions for growth to increase a hospital's market share. For more information, visit AegisHealth.com.

View source version on businesswire.com: http://www.businesswire.com/news/home/20171004005358/en/

[ Back To TMCnet.com's Homepage ]