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USAA, JetBlue, Jeep and Chick-fil-A Are the Most Recommended Companies, According to New Temkin Group ResearchWABAN, Mass., Oct. 3, 2017 /PRNewswire/ --Temkin Group released a new research report "Net Promoter Score Benchmark Study, 2017" based on a study of 10,000 U.S. consumers. Net Promoter Score (NPS) has become a popular customer experience metric. NPS measures the likelihood of consumers to recommend a company to their friends and family, using a scoring range from -100 to +100. With an NPS of 66, USAA's insurance business earned the highest score in the study for the fifth year in a row. The next highest rated companies are JetBlue (59), Jeep (59) and Chick-fil-A (58). Comcast received an NPS of -9, the lowest NPS for the third year in a row. The next lowest rated companies are Citibank (-8), Charter Spectrum (-8), and Pacific Gas and Electric (-6). "Net Promoter Scores can provide a strong indication of your relationship with customers," states Bruce Temkin, Managing Partner of Temkin Group. Temkin goes on to say, "Like any customer metric, NPS is only valuable when it's used to drive improvements." Additional highlights from the study include:
The report "Net Promoter Score Benchmark Study, 2017" can be downloaded from the Customer Experience Matters blog, at ExperienceMatters.wordpress.com as well as from the Temkin Group website, www.TemkinGroup.com. About Temkin Group: Temkin Group is a leading customer experience research, consulting, and training firm. Many of the world's largest brands rely on its insights and advice to steer their transformational journeys. Temkin Group combines customer experience thought leadership with a deep understanding of the dynamics of organizations to help accelerate results. Rather than layering on cosmetic changes, Temkin Group helps companies embed practices within their culture by building four critical competencies: Purposeful Leadership, Employee Engagement, Compelling Brand Values, and Customer Connectedness. The firm's ongoing research identifies leading and emerging best practices across a wide range of activities for engaging the hearts and minds of customers, employees, and partners. For more information, contact Bruce Temkin at 617-916-2075 or send an email to [email protected]. About Bruce Temkin: Bruce Temkin is widely recognized as a customer experience visionary and is Customer Experience Transformist and Managing Partner of Temkin Group. He is also the author of the very popular blog, Customer Experience Matters®. Prior to forming Temkin Group, he was a VP at Forrester Research for 12 years. Bruce is a highly demanded speaker and regularly quoted in the press. He is also the co-founder of the Customer Experience Professionals Association. Net Promoter Score, Net Promoter, and NPS are registered trademarks of Bain & Company, Satmetrix Systems, and Fred Reichheld. Customer Experience Matters is a registered trademark of Temkin Group. View original content with multimedia:http://www.prnewswire.com/news-releases/usaa-jetblue-jeep-and-chick-fil-a-are-the-most-recommended-companies-according-to-new-temkin-group-research-300529732.html SOURCE Temkin Group |