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Connekt Emerges from Stealth Mode to Launch Transformative TV Advertising and Commerce PlatformSAN FRANCISCO, Oct. 3, 2017 /PRNewswire/ -- Connekt is emerging from stealth mode to unveil its technology solution that enables brands, distribution platforms and media companies to generate revenue streams from TV advertising and commerce. Powered by the industry's only in-content transactional advertising engine using artificial intelligence (AI), Connekt allows consumers to directly engage with TV ads and content in real time and provides them with an instant path to purchase. Founded by industry pioneers with extensive experience in the TV industry, Connekt has already forged partnerships with leading organizations in the media ecosystem, such as LG and Gracenote (a Nielsen company), and its platform is currently available in millions of connected devices across the country. Innovation Driving the TV Advertising Opportunity "Having been part of the team that pioneered some of the earliest innovation in the worlds of converged e-commerce and television advertising, I am excited to take on this challenge," said Mike Fitzsimmons, Connekt co-founder and CEO. "The timing couldn't be better to continue driving the transformation of TV advertising, especially with the tailwinds of AI and machine learning at our backs. We're determined to transform TV from a one-way communication medium to a fully immersive experience for viewers and brands." According to eMarketer, TV ad spending will reach $71.65 billion in 2017, and the amount spent on addressable TV ads, in particular, will more than double in the next two years. "Video is the most important medium for us in the advertising ommunity," said Bre Rossetti, senior vice president of innovation at Havas, a multinational ad agency. "Connekt makes ads more interactive and persuasive, and backs them with intelligence about TV viewers' habits to help us make more informed decisions about where to spend. Connekt even goes a step further to offer a path from content to commerce. That's a powerful proposition." The Connekt Platform, Powered by AI, Machine Learning and T-Commerce
"We have built a cognitive engine that introduces an unprecedented level of intelligence into the TV advertising formula," said David Rudnick, Connekt co-founder and CTO. "I've spent years innovating in this industry and can say this technological leap is truly changing how consumers interact with content, and enabling agencies and brands to bring the power of internet advertising to the big screen." Partnerships "We're making it possible for our customers to interact with brands that interest them on their smart TVs in compelling new ways," said Peter Park, Director, HE Advanced Service Team of LG Electronics. "Through our partnership with Connekt, we're able to deliver it to our customers' living rooms today." About Connekt Contact: View original content with multimedia:http://www.prnewswire.com/news-releases/connekt-emerges-from-stealth-mode-to-launch-transformative-tv-advertising-and-commerce-platform-300529729.html SOURCE Connekt |