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New Study from SuperData Research and Digital River Reveals Six Strategies for Digital Game Companies to Monetize Their PC GamesDigital River (News - Alert), Inc., a leading global provider of Commerce-as-a-Service solutions, announced a new study looking at forces in the PC games industry that are shaping monetization strategies and ways game publishers can defend against illicit gray-market transactions. Titled, "Defend Your Kingdom: What Game Publishers Need to Know about Monetization and Fraud," Digital River commissioned the study from SuperData Research, a leading provider of digital games research. To discuss the research and its findings, Joost (News - Alert) van Dreunen, CEO and co-founder of SuperData Research, will join Jeremy Coker, vice president of games and entertainment at Digital River for a free, live webinar on October 3. To register, please visit http://driv.ws/hb. Webinar attendees will receive a complimentary copy of the full research paper. Today, more PC game developers use a "games as a service" model in which they continually release new items and updates to extend the lifetime of a title and improve player experiences. This has increased the threat of fraud, however, as hackers and fraudsters sell illicitly-obtained game items and upgrades on third-party sites, leading to lost revenue for publishers and negative experiences for players. The research and webinar will explore how PC game publishers and developers can minimize fraud regardless of how they monetize their game titles by:
About Digital River, Inc. Leading software and services, consumer electronics and digital game brands rely on Digital River's advanced commerce cloud, monetization tools and global ecommerce solutions to market and sell their products online. From start to finish, Digital River makes it easy to manage storefronts, take orders, process payments, automate subscriptions and drive delivery. At the same time, the company works behind the scenes to handle fraud, billing, taxes and compliance, so businesses and consumers can shop with confidence and peace of mind. Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234. Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
Twitter (News - Alert) Tags: #webinar, #games, @DigitalRiverInc, @_SuperData View source version on businesswire.com: http://www.businesswire.com/news/home/20170928006203/en/ |