[September 26, 2017] |
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PowerReviews Provides Six Tips to Help Grocery Retailers Meet Consumers' Changing Needs
PowerReviews (News - Alert), a consumer feedback technology company to more than 1,000
global brands and retailers, conducted a survey to explore the grocery
shopping habits of American consumers. As a result of the survey, the
company provides six recommendations for retailers to better attract,
convert and retain grocery shoppers across channels, in an increasingly
competitive space.
"Grocery retailers need to rethink their in-store and online strategies,
to meet the changing needs of today's consumers and stay ahead in this
new era of grocery shopping. Amazon's $13.7 billion acquisition of Whole
Foods, followed by its application for a prepared meal-kit trademark,
shows their growing presence in the grocery industry," said Matt
Moog, chief executive officer, PowerReviews.
"Today, less than a quarter (17%) of consumers are purchasing groceries
online but that number will only continue to grow as online shopping
options increase and more and more consumers crave the conveniences they
have come to expect from online shopping."
Based on its findings from its recent
study, PowerReviews provides six recommendations to stay ahead in an
increasingly competitive grocery space.
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1.
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Feature Ratings and Reviews Content on In-Store Displays
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Grocery shoppers want access to reviews in-store -- and they don't
want to look hard to find them. In fact, more than half of in-store
grocery shoppers prefer to find ratings and reviews on store
signage. And the goods news is, featuring ratings and reviews in
your stores doesn't have to be a big investment. Simply feature star
ratings and customer reviews on signs alongside your products --
similar to what Amazon does in their bookstores.
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2.
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Include Ratings and Reviews on Your Website and Mobile Apps
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In addition to craving ratings and reviews on store signage, both
online and in-store grocery shoppers want to find this content on
retail websites and mobile apps. So be sure you have plenty of
reviews for plenty of your products -- consumers are looking for
this content for a wide range of grocery products.
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3.
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Leverage Product Sampling to Generate Reviews
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Product sampling is certainly not a new concept for grocery brands
and retailers. But in addition to being a tactic to get shoppers to
try -- then buy -- your products, sampling campaigns are also an
effective way to generate ratings and reviews for your products.
Work with your ratings and reviews provider to send samples of new
products or products in need of additional review coverage, then
request reviews from those who received a free sample. More than
half (52%) of in-store shoppers and nearly a quarter (72%) of online
shoppers are more likely to purchase a grocery item they've never
purchased before if they can find review content for those products.
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4.
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Create Memorable Experiences
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If you have brick and mortar grocery stores, think of ways you can
leverage these assets to create memorable experiences for your
shoppers that go beyond a transaction. For example, offer cooking
classes that'll entertain and inspire consumers. Offering rich
experiences for your in-store shoppers will allow you to forge deep
connections with them. And chances are, those who visit your store
for these experiences will stay to pick up some groceries, too.
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5.
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Leverage Brick and Mortar Stores to Drive Online Success
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Look for opportunities to leverage your brick and mortar stores as a
tool to help drive your online success. One way grocery retailers
are doing this is by offering click and collect services, which
allow consumers to place an order online but pick it up in a store.
For example, 55% of all digital sales for Target (News - Alert) are fulfilled
in-store. Offering this service not only saves your customers time,
it also has the potential to drive additional in-store sales.
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6.
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Bolster Your Online Presence
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A growing number of consumers are shopping for groceries online. And
even those who are visiting brick-and-mortar grocery stores are
using their phone as a shopping tool. That's why it's important to
have a strong online presence so consumers can find your product
pages -- and easily convert on them. Make sure your website provides
a greater user experience for your shoppers and includes plenty of
information about your products and stores. Go beyond your own
product descriptions to prominently feature product ratings and
reviews on your website and your mobile apps. In addition to
providing your shoppers with the information they're looking for,
featuring user-generated content on your website can also ensure
your product pages are showing up in search engine results.
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To read the full PowerReviews study, please visit, http://www.powerreviews.com/grocery/.
About PowerReviews
PowerReviews works with more than 1,000 global brands and retailers to
deliver cloud-based software that collects and displays ratings and
reviews and questions and answers on websites. PowerReviews unifies and
amplifies the voice of the consumer throughout their journey, across all
channels to help consumers make better purchase decisions and to help
businesses drive conversion and improve products and services. Ratings
and reviews are essential for consumers as they search and shop online
and in-store, driving traffic on more than 5,000 websites, creating
actionable insights to improve products and services, increasing
conversion, and growing online site-wide sales. The PowerReviews Open
Network reaches more than 1 billion in-market shoppers every month,
giving retailers and brands the power to reach shoppers wherever they
are. For more information, visit www.powerreviews.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170926005311/en/
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