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Quantcast Appoints Data-Driven Marketing Leader Steven Wolfe Pereira as Chief Marketing and Communications Officer
[September 22, 2017]

Quantcast Appoints Data-Driven Marketing Leader Steven Wolfe Pereira as Chief Marketing and Communications Officer


SAN FRANCISCO, Sept. 22, 2017 /PRNewswire/ -- Quantcast (https://www.quantcast.com), a leader in artificial intelligence (AI) technology and its application for brands, agencies and publishers, today announced the appointment of Steven Wolfe Pereira as the company's Chief Marketing and Communications Officer.  Named by Adweek as one of the top 50 most indispensable executives in marketing, media and technology, Mr. Wolfe Pereira brings to Quantcast more than two decades of experience creating purpose-driven brands, building high-performing teams and helping marketers leverage data, analytics and technology to drive business results.

Steven Wolfe Pereira, CMO of Quantcast

Mr. Wolfe Pereira will be responsible for developing and executing Quantcast's brand and marketing strategy along with all go-to-market initiatives.  He will lead corporate marketing, product marketing, content marketing, consumer insights, design, media, communications and corporate social responsibility efforts. In addition, Wolfe Pereira will work with Quantcast's product and engineering leadership to help build new client-centric solutions.  Based in Quantcast's Global Headquarters located in San Francisco, he will report directly to Chief Executive Officer and co-founder Konrad Feldman and will serve on the Quantcast Executive Leadership Team.

"Steven is a highly respected thought leader recognized as on of the top Chief Marketing Technology Officers with a proven track record of identifying key trends, building industry-leading brands, driving marketing transformation and accelerating business growth," said Mr. Feldman. "With his work in technology, analytics, media and advertising, Steven is client-focused and has a deep understanding of the marketing ecosystem along with trusted relationships across brands, agencies and publishers. As our new Chief Marketing and Communications Officer, there's no one better to help accelerate our mission to help push the boundaries of AI so that we can unleash creativity and deliver on the promise of data-driven marketing."

"AI is one of the most important technologies that will transform every brand, company and industry.  Quantcast has been pioneering AI-driven solutions for the past decade and has truly cracked the code on how best to use machine learning to drive human learning and power predictive insights, audiences and measurement," said Mr. Wolfe Pereira. "With the combination of their patented technology, deep R&D investment and amazing talent, Quantcast is perfectly positioned to help the marketing ecosystem leverage AI in a meaningful way.  I'm thrilled to be working with Konrad and the team at this very special company."

Prior to joining Quantcast, Mr. Wolfe Pereira was the Chief Marketing and Communications Officer at Neustar, which was recently taken private by Golden Gate Capital.  Before Neustar, he served as the Chief Marketing Officer of Datalogix, which was acquired by Oracle.  Previously, Mr. Wolfe Pereira was the Executive Vice President and Managing Director at Starcom MediaVest Group (Publicis Groupe), and he also held leadership roles at Univision Communications and Akamai Technologies. 


Mr. Wolfe Pereira serves as a board director of the Ad Council, the Interactive Advertising Bureau (IAB) and the Kapor Center for Social Impact's Level Playing Field Institute. He earned a B.A. from Tufts University, was a Fulbright Scholar and completed the Greater Boston Executive MBA Program at the Massachusetts Institute of Technology's Sloan School of Management.

About Quantcast

Quantcast is a leader in artificial intelligence (AI) technology and its application for brands, agencies and publishers.  Specializing in real-time advertising and audience measurement, Quantcast today has one of the largest proprietary data set of real-time audience behavior across the Internet.  For more information, visit www.quantcast.com.

 

View original content with multimedia:http://www.prnewswire.com/news-releases/quantcast-appoints-data-driven-marketing-leader-steven-wolfe-pereira-as-chief-marketing-and-communications-officer-300524206.html

SOURCE Quantcast


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