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Consumers Believe Artificial Intelligence Will Enhance Quality of Life but Simple Use Cases Still Required to Build Trust, Finds Strategy AnalyticsBOSTON, Sept. 21, 2017 /PRNewswire/ -- Artificial Intelligence (AI) is rapidly growing due to its implementation in smart home and IoT technologies; its current use cases include learning and predicting behaviors, providing reminders and recommendations, and complete task automation. A recent study from the User Experience Strategies (UXS) service at Strategy Analytics, "41% of Consumers Believe Artificial Intelligence Will Make Their Lives Better", exploring interest in AI use cases and consumers' perceptions of AI in the US, Western Europe, China and India, has found that while two fifths of consumers surveyed expect AI to enhance their quality of life, concerns regarding privacy, security and a lack of control of the technology itself, still exist. Click here for the report: https://www.strategyanalytics.com/access-services/ux-innovation/user-experience-strategies/reports/report-detail/41-of-consumers-believe-artificial-intelligence-will-make-their-lives-better Key report findings include:
"This demonstrates the need to build up trust through simple use cases," continued Dodge. "Once this is established, consumers will be more willing to accept AI to complete more complex tasks and in doing so, achieve the enhanced quality of life that they are expecting," Chris Schreiner, Director of Syndicated Research, UXIP, added "Privacy and security, coupled with current high costs and fragmentation issues, will continue to serve as barriers for continued and widespread adoption. Therefore, it is crucial for AI developers to ensure consumers have the most realistic and natural approach to intelligence through voice HMI's, data transparency, holistic integration and improved user profiling." About Strategy Analytics Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com. About User Experience Strategies (UXS) Analyzing UX innovation opportunities in wireless, smart home, and other emerging technologies, UXS forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests across multiple consumer verticals, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences through both syndicated and proprietary research capabilities. With our extensive expertise in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP's research methodologies allow strategic user-centric analysis on the potential for new technologies. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information. Press Contacts US Contact: Chris Dodge, +1 617 614 0711, [email protected] European Contact: Diane O'Neill, +44(0) 1908 423 669, [email protected] View original content with multimedia:http://www.prnewswire.com/news-releases/consumers-believe-artificial-intelligence-will-enhance-quality-of-life-but-simple-use-cases-still-required-to-build-trust-finds-strategy-analytics-300523847.html SOURCE Strategy Analytics |