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Blueshift's AI is Now Available for Live Personalization on Websites & Mobile AppsSAN FRANCISCO, Sept. 20, 2017 /PRNewswire/ -- Blueshift, the leader in Artificial Intelligence (AI) Powered Marketing across all channels, today announced the general availability of AI-Powered Live Personalization on websites & mobile apps. Along with previously announced capabilities for marketing applications like Email, Mobile Push notifications and SMS, the new release enables multiple marketing & product teams to operate on a unified customer view, driving AI Powered customer journeys across every channel. Blueshift customer Tradera, a division of PayPal, has seen substantial lift in revenue & conversion rates with Live Personalization, according to Pierre Ferraud Norberg, head of Marketing at Tradera. Compared to previously deployed versions of manually recommended content, clicks per session was up 80%. Out of all sessions ending in a click on the recommended content, gross sales (GMV) per session was up by 125%. Additionally, Tradera has also seen significant advantages in using unified customer data & AI on websites & apps in addition to core marketing applications. "Blueshift has really changed how our marketing team as well as our entire company as a whole work - now we are able to create real value for our customers and business rapdly," said Ferraud Norberg. The new offering extends Blueshift's core capabilities around segmentation, recommendations & customer journey orchestration to Live Personalization in the following ways:
The new offering is especially significant because all of digital marketing (owned and paid) channels break down either into "Push" channels like email/direct-mail/SMS/app-notifications or "Live-Personalization" channels like website/in-app/paid-media like display or Facebook. "Blueshift's mission has always been to help companies activate their customer data using AI, to drive Segment-of-One personalization on every channel. We are excited that we are now helping our customers drive Live Personalization on channels like websites & mobile apps in addition to personalizing their Push marketing channels like email, SMS and mobile app notifications," said Vijay Chittoor, co-founder & CEO of Blueshift. Blueshift's other recent innovations in AI-Powered Marketing include "AI-Powered Customer Journeys," a next generation solution that enables marketers to deliver content rich & personalized customer engagement across every marketing channel. Blueshift also recently hosted a webinar on the theme of "AI in the Inbox" with partner Sparkpost and customer LendingTree. About Blueshift View original content with multimedia:http://www.prnewswire.com/news-releases/blueshifts-ai-is-now-available-for-live-personalization-on-websites--mobile-apps-300522618.html SOURCE Blueshift |