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The Richards Group Selects Mediaocean as Foundational Media Software PlatformNEW YORK, Sept. 20, 2017 /PRNewswire/ -- Mediaocean, the world's leading software provider for the advertising world, today announced that it has expanded its client base of large-independent agencies, with the addition of The Richards Group, the largest independent brand-building shop in the country. Mediaocean will provide cross-media management software, to help support the entire lifecycle across TV, Radio, Print, OOH, and Digital - including Display, Search, Social, and Programmatic. Mediaocean is the only media management software that provides integrated media planning, buying, and financials, to support iterative and real-time campaign execution and optimization. Mediaocean leverages its API platform to integrate agency-preferred suppliers, partners, and third-party providers, directly into the applications users access daily. This enables clients to have a central command center, and single source of truth across all systems, data sources, teams, channels, and vendors. Jim Gaither, Brand Media Principal, The Richards Group said, "Mediaocean is well-known in the industry as the gold standard of management software. Most importantly, their platforms are built for the landscape of today, and the future, thus supporting what The Richards Group is now, and will grow to become. Part of that growth includes the useof data in decision-making. That's why integrations with emerging technology vendors was critical in a solution - having centralized and timely data is a must for campaign decisioning, efficiency, and visibility. Mediaocean has stepped in with the most partnerships and experience in the marketplace, and tried-and-tested, dependable technology." Bill Wise, CEO, Mediaocean said, "We're honored that The Richards Group has selected Mediaocean to provide foundational software to support media planning and buying workflows. Media convergence has driven the number of touchpoints, data, and suppliers to unprecedented levels, creating a complex advertising ecosystem. That's why we are committed to providing solutions that integrate the fragmented landscape, making the most critical information accessible, and allowing agencies to devote more time to strategic initiatives." About Mediaocean About The Richards Group Press contact View original content with multimedia:http://www.prnewswire.com/news-releases/the-richards-group-selects-mediaocean-as-foundational-media-software-platform-300522737.html SOURCE Mediaocean |