TMCnet News

Global Marketing Automation Software Market Report 2017 - By Deployment Model, End User Industry, Vendors & Geography - Research and Markets

[September 19, 2017]

Global Marketing Automation Software Market Report 2017 - By Deployment Model, End User Industry, Vendors & Geography - Research and Markets

The "Global Marketing Automation Software Market - Forecasts and Trends (2016-2021)" report has been added to Research and Markets' offering.

The Global Marketing Automation Software market is expected to grow at around 9% over the next five years.

The increasing usage of SaaS (News - Alert) by small and medium enterprises coupled with the developments in Cloud computing will be the core drivers for this market. Marketing automation is a very active segment of the CRM software market. The Software assists firms in developing, executing and tracking campaigns in a streamlined and more effective manner so that the managers can automate workflows, manage collateral, track prospect behaviour and qualify leads before they are passed to sales.

Marketing Automation helps firms in quickly identifying and qualifying significantly increased number of leads, this helps in the coordination between various members across the sales teams and also enables the tracking of progress on a case to case basis. This helps the marketing teams to improve their campaigns by planning better based on the previous results. The increasing online presence of small and medium businesses on the internet to capture customers via email marketing and social media is the core driver to this market. The enormous amounts of data generated needs to be tracked and analysed which is done very effectively by the software.

This also helps in the management of the allocation of resources by the firm as the software can be used to provide advanced reporting and analytics tools to measure the performance of initiatives. The report provides a detailed analysis of the usage of Marketing Automation Software by various kinds of users from B2B sellers to email marketers.

Companies Mentioned: