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Shawn Mendes is Canada's Most Dangerous Celebrity in 2017, says McAfee studyCanadian Musicians Hit the Right Key NEWS HIGHLIGHTS
MARKHAM, ON, Sept. 19, 2017 /CNW/ - Shawn Mendes has displaced Justin Bieber as the most dangerous celebrity for Canadians to search for online. For the eleventh year in a row, McAfee researched famous individuals to reveal the riskiest celebrity to search for online. While the list has historically included a mix of musicians, actors and TV hosts, this year's research identified musicians exclusively as the "most dangerous" in both Canadian and global results. The research reveals which celebrities generate the riskiest search results that could potentially expose their fans to malicious websites. Canada's Most Dangerous Celebrities are all musicians, with Shawn Mendes leading the pack at No. 1 in his debut on the list. Singer and songwriter Mendes sparked his career by posting song covers on Vine in 2013. Since then he's released two albums that both debuted on at number one at U.S. Billboard 200. Several musicians returned after earlier appearances, including Justin Bieber (No. 2), Avril Lavigne (No. 3), and Drake (No. 6). Rounding out the list are Celine Dion (No. 4), Carly Rae Jepsen (No. 5), and Alessia Cara (No. 7). In the U.S., Avril Lavigne topped the list. She's sold more than 40 million albums worldwide, and is the second best-selling female artist in Canada of all time. Today, Lavigne adds "first female musician to take the No. 1 spot on the McAfee Most Dangerous Celebrities study" to her achievements. Lavigne was ranked number two in 2013 finishing behind Lily Collins on the list. Bruno Mars (No. 2) made his debut this year in second place followed closely behind by Carly Rae Jepsen (No. 3). Musicians Zayn Malik (No. 4), Celine Dion (No. 5), Calvin Harris (No. 6), Justin Bieber (No. 7), Diddy (No. 8), Katy Perry (No. 9) and Beyoncé (No. 10) round out the rest of the U.S. top 10 list. Cybercriminals continue to use the fascination of consumers with celebrity culture to drive unsuspecting users to potentially malicious websites that can be used to install malware, steal personal information and even passwords. "In today's digital world, we want the latest hit albums, videos, movies and more, immediately available on our devices," said Gary Davis, chief consumer security evangelist at McAfee. "Consumers often prioritize their convenience over security by engaging in risky behaviour like clicking on suspicious links that promise the latest content from celebrities. It's imperative that they slow down and consider the risks associated with searching for downloadable content. Thinking before clicking goes a long way to stay safe online." Searching for "Avril Lavigne free mp3" Results in a 22% Chance of Landing on a Malicious Website The global music market grew nearly 6% in 2016, so it's clear that music continues to be a big part of the daily lives of consumers, and as a result, no surprise that the top 10 celebrities are from the music industry. As artists go on tour, and release new albums and songs, the appetite for more content from these singer-songwriters continues to grow. The top Canadian celebrities from this year's study with the highest risk percentage are:
The top 10 celebrities from this year's U.S. study with the highest risk percentage are:
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Survey Methodology McAfee conducted the study using McAfee WebAdvisor site ratings to determine the number of risky websites generated by searches on Google*, Bing* and Yahoo!*, that included a celebrity name and search terms likely to yield potentially malicious websites in the results. An overall risk percentage was calculated for each celebrity using the total number of risky websites divided by the number of search results returned. "Most dangerous" really means that these celebrities are likely popular search subjects. The Canadian survey relied on searches conducted on search engines with the .ca domain, while the U.S. survey used search engines with the .com domain. Search terms included:
About McAfee McAfee, the McAfee logo, and McAfee LiveSafe, are trademarks or registered trademarks of McAfee LLC or its subsidiaries in the United States and other countries. *Other names and brands may be claimed as the property of others. SOURCE McAfee |