[September 11, 2017]

Marketing Mix Modeling Helped Optimize Marketing Efforts and Measure Increments in the Revenue and Profit for a Leading Healthcare Company

A leading healthcare and medical products company was finding it difficult to compete with their competitors in the market. The client wanted to establish an optimum market mix model to increase ROI, incremental volumes, and revenues. They were also facing challenges in understanding the problems related to marketing spend and wanted to increase long-term sales and improve brand awareness.

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Marketing Mix Modeling Helps Medical Imaging Client Optimize Marketing Spend. (Graphic: Business Wire)

With the help of marketing mix models, organizations can devise an effective go-to-market strategy to be sure about their market budgets. Marketing mix modeling analyzes multiple variables like marketin, sales activities, operations, and external factors to better understand the impact of key business drivers. With the help of such solutions, businesses can evaluate the ROI on market spending and allocate the budgets to exploit potential opportunities.

According to Quantzig's healthcare experts, "Large organizations can now assess the topline and bottom-line performances by relying on marketing mix modeling."

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This marketing mix modeling solution provided benefits that helped the client to:

• Quantify marketing effectiveness of channels in terms of ROI, revenue, contributions, and incremental sales
• Optimize marketing efforts and measure increments in the revenue and profit
• Leverage insights on market conditions to further enhance the decision-making process
• Unlock the organization's potential and drive profits

This marketing mix modeling solution offered predictive insights such as:

• Understanding the ROI and incremental prescriptions generation at a granular level
• Measuring how specific channels are performing at specific time intervals in the presence of negative media publicity
• Measuring the impact of long-term sales, customer experience, and other areas
• Comparing ROI across different media types

Request A Free Proposal to see how Quantzig's solutions can help you

View the marketing mix modeling study: https://www.quantzig.com/content/marketing-mix-modeling-medical-imaging

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 12 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig's services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.

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