TMCnet News
Design Within Reach Returns to Minnesota with a New Studio in Galleria EdinaSTAMFORD, Conn., Sept. 5, 2017 /PRNewswire/ -- Design Within Reach, the largest retailer of authentic modern furniture and accessories in the world, today announces its return to Minnesota with the opening of a new 18,000-square-foot retail Studio located on the lower level of Galleria Edina, the upper Midwest's luxury shopping destination. "In a time when the retail industry has been required to rethink its strategy, we are returning to Minnesota and to a city that was instrumental in establishing the archetype of 20th-century retail in America," says DWR President John McPhee. "This significance is not lost on us. We look forward to contributing to the local market and engaging with the design lovers in this community." Founded in 1998, Design Within Reach made modern design accessible to the U.S. market through its groundbreaking catalog and e-commerce site and has evolved into a destination for its exclusive collection of modern furniture and accessories. The company previously operated a Studio on Hennepin Avenue S., in Minneapolis, but the small retail footprint only accommodated a limited product assortment. The new DWR Edina Studio looks to provide design enthusiasts with 18,000 square feet of engaging design innovation and exceptional client experience from best-in-the-industry design account executives. DWR continues its partnership with New York-based architecture firm DFA to bring the Edina Studio to life. Unique to this location is the "Lake House," which was developed with local architectural firm NewStudio Architecture of White Bear Lake, Minn. This expanded suite of rooms uses materials and architecture that resonate with the regional vernacular of building traditions to evoke the setting of a luxurious lake house. Additional features ofthe new Studio include:
"We're excited to be back in the Minneapolis market," says John Edelman, DWR CEO. "We can't wait to share our passion for modern design with customers experiencing the brand for the first time as well as design fans who have known us for years." The DWR Edina Studio is at the Galleria Shopping Center, 69th Street and France Avenue, Edina, MN 55435. The Studio can be reached at 952.920.0225. Open 10am–9pm, Monday–Friday; 10am–8pm, Saturday; 11am–6pm, Sunday. About Design Within Reach, Inc. About Herman Miller, Inc. View original content:http://www.prnewswire.com/news-releases/design-within-reach-returns-to-minnesota-with-a-new-studio-in-galleria-edina-300514031.html SOURCE Design Within Reach, Inc. |