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NAMIC Announces Winners Of The 2017 Excellence In Multicultural Marketing AwardsNEW YORK, Aug. 31, 2017 /PRNewswire/ -- The National Association for Multi-ethnicity in Communications (NAMIC) today announced the winners of its Excellence in Multicultural Marketing Awards (EMMA). The competition recognizes excellence in marketing efforts designed to attract and retain culturally diverse audiences and customers among African American, Asian, Latinx, LGBTQ, disabilities communities and other market segments. This year's EMMA winners will be celebrated during the 31st Annual NAMIC Conference "Diversity at the Speed of Change" on September 26-27, 2017 at the New York Marriott Marquis. "EMMA serves the need to recognize the multicultural marketing and creative talent in our rapidly evolving industry," stated Pawan Mehra, managing partner at Ameredia, Inc., EMMA judge and NAMIC Multicultural Marketing Committee member. "The culturally relevant connections agencies and companies establish with niche consumers are priceless and go a long way in building a brand's equity in these markets." Recognizing the media and entertainment industry's commitment to implementing best practices, the Excellence in Multicultural Marketing Awards highlight creative, strategic and innovative multicultural marketing approaches. The NAMIC Multicultural Marketing Committee, a consortium of industry experts, provides guidance for the EMMA competition, which has two award categories: Integrated Marketing Campaigns and Marketing Tactics. Entries in each category were judged within four divisions: Media Content Creators and Distributors, Networks and Communications Suppliers, Brands and All Other Media. A judging panel of independent industry experts evaluated entries and selected winners based on an assessment of strategy, implementation and results. Deviating from the traditional "best of" competition method, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category. The EMMA is presented in partnership with Cablefax and the winners will be featured in the September edition of Cablefax: The Magazine. A complete listing of the 2017 EMMA winners follows: 2017 EMMA WINNERS MEDIA CONTENT CREATORS AND DISTRIBUTORS Integrated Marketing Campaigns FIRST PLACE SECOND PLACE THIRD PLACE (TIE) Speak Your Mind Interruptions Marketing Tactics Out of Home FIRST PLACE FIRST PLACE SECOND PLACE THIRD PLACE Radio FIRST PLACE Social Media FIRST PLACE Television FIRST PLACE SECOND PLACE Agency: Gallegos United THIRD PLACE (TIE) Language Choice 2.0 One Man Band NETWORK AND COMMUNICATIONS SUPPLIERS Integrated Marketing Campaigns FIRST PLACE SECOND PLACE THIRD PLACE Marketing Tactics All Other Media FIRST PLACE Diversity Awareness FIRST PLACE Experiential Marketing FIRST PLACE SECOND PLACE THIRD PLACE Guerilla Marketing FIRST PLACE Premium FIRST PLACE Social Media FIRST PLACE SECOND PLACE (TIE) What Was Ours, Independent Lens PBS Television FIRST PLACE SECOND PLACE BRANDS Integrated Marketing Campaigns FIRST PLACE SECOND PLACE (TIE) Allstate Speak Human To Me THIRD PLACE Marketing Tactics Digital FIRST PLACE Experiential Marketing FIRST PLACE SECOND PLACE THIRD PLACE Television FIRST PLACE ALL OTHER MEDIA Integrated Marketing Campaigns FIRST PLACE Marketing Tactics Digital FIRST PLACE Diversity Awareness FIRST PLACE Social Media FIRST PLACE As a Diversity Week anchor event, the 31st Annual NAMIC Conference, "Diversity at the Speed of Change," Sept. 26-27, at the New York Marriott Marquis is focusing on the rapidly revolutionary and evolutionary communications industry and offering attendees the opportunity to explore diversity and inclusion in this new business landscape. Presenting sponsor for the 31st Annual NAMIC Conference is Comcast NBCUniversal. Conference sponsors include AMC Networks, ARRIS, BuzzFeed, Cox Communications, Charter Communications, NCTA, REVOLT, Scripps Networks Interactive, Turner, TV One, Univision Communications Inc. and The Walter Kaitz Foundation. Registration for the 31st Annual NAMIC Conference is available by visiting namic.com/events or by contacting NAMIC at 212-594-5985. Group registration discounts are also available for multiple attendees from the same company. For sponsorship inquiries contact Sandra Girado, vice president, events and partner relations at [email protected]. For more information on NAMIC and the 31st Annual NAMIC Conference, please visit www.namic.com. To stay connected, join the conversation on LinkedIn and follow us @NAMICNational using #NAMICNow17 on Facebook, Twitter, Instagram and YouTube. ABOUT NAMIC NAMIC (National Association for Multi-ethnicity in Communications) is the premier organization focusing on cultural diversity, equity and inclusion in the communications industry. More than 3,500 professionals belong to a network of 18 chapters nationwide. Through initiatives that target leadership development, advocacy and empowerment, NAMIC collaborates with industry partners to grow and nurture a workforce that reflects the cultural richness of the populations served. Please visit www.namic.com for more information about NAMIC and its many opportunities. NAMIC MEDIA CONTACTS: To apply for media credentials for the 31st Annual NAMIC Conference please visit http://bit.ly/NAMICmedia. View original content with multimedia:http://www.prnewswire.com/news-releases/namic-announces-winners-of-the-2017-excellence-in-multicultural-marketing-awards-300512504.html SOURCE NAMIC |