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IRI and General Mills to Discuss Owned Media During 2017 GMA Leadership Forum
IRI:
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WHO:
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Molly Hjelm, Omnichannel Media Director, IRI®
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Audra Carson, Head of Content Marketing & Media Platforms,
General Mills
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With introduction by Jennifer Pelino, Senior Vice
President, Omnichannel Media, IRI
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WHAT:
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For their presentation at the GMA Leadership Forum, Jennifer
Pelino will set the stage for IRI's Molly Hjelm and General Mills'
Audra Carson, who will share surprising findings on the
effectiveness of owned media in driving sales. Their session, "Owned
Media: The Powerful Marketing Lever Your Business Is Overlooking,"
will highlight key learnings on how to set up programs for
success, as well as describing the specific ways in which one
brand has harnessed the power of member data, online and offline,
as a lever to drive sales and brand growth.
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WHY:
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Marketers are continuing to ask themselves how they can make
meaningful connections with consumers at scale in a fragmented media
landscape. Most are focused on how to make paid advertising more
precise without sacrificing return on investment; however, there is
one powerful channel that is frequently overlooked in marketing
plans and mix models: your own brand website and app. In the midst
of a complex digital arena, apps and brand websites (sometimes
called "owned media") hold a key to not only reaching but also
nurturing a relationship with your most loyal customers, with the
added benefit of creating a powerful opportunity for partnerships
with retailers.
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WHEN:
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Saturday, September 9, 2017
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2:30 p.m. - 3:30 p.m. ET
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WHERE:
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GMA Leadership Forum at the Greenbrier
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The
Greenbrier
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300 West Main Street
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White Sulphur Springs, WV 24986
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About IRI:
IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers, financial services and media companies grow their businesses.
A confluence of major external events - including a change in consumer
buying habits, big data's coming into its own, and the development of
advanced analytics and personalized consumer activation - is leading to
a seismic shift in drivers of success in all industries. With the
largest repository of purchase, media, social, causal and loyalty data,
all integrated on an on-demand, cloud-based technology platform, IRI is
empowering the personalization revolution, helping to guide its more
than 5,000 clients around the world in their quests to remain
relentlessly relevant, capture market share, connect with consumers,
collaborate with key constituents and deliver market-leading growth. For
more information, visit www.iriworldwide.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170831005289/en/
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