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US Interactive Security: ADT Maintains Top Spot as Comcast Challenges Vivint for Second Place
[August 31, 2017]

US Interactive Security: ADT Maintains Top Spot as Comcast Challenges Vivint for Second Place


BOSTON, Aug. 31, 2017 /PRNewswire/ -- ADT recently surpassed two million interactive security subscribers in North America and Comcast crossed the one million subscriber mark to challenge Vivint for second place in the market. Strategy Analytics' report published here discusses the latest industry rankings, and highlights steps which competitors should take in order to maximize their growth and ROI potential. 

Strategy Analytics.

Exhibit 1: US Interactive Security Service Provider Ranked by Number of Subscribers (End of 2Q 2017)






B2C Security Service Providers


End of 4Q 2016 (#K)

Subscriber Share

End of 2Q 2017 (#K)

Subscriber Share

Growth 4Q2016 to 2Q2017

1

ADT Pulse


1,820

20.6%

1,960

20.2%

8%

2

Vivint


1,147

13.0%

1,215

12.5%

6%

3

Comcast


891

10.1%

1,020

10.5%

14%

4

AT&T


560

6.3%

620

6.4%

11%

5

MONI (Monitronics)


420

4.8%

467

4.8%

11%

6

FrontPoint


410

4.6%

440

4.5%

7%

7

SimpliSafe


320

3.6%

330

3.4%

3%

8

Protection1


220

2.5%

230

2.4%

5%

9

Cox


111

1.3%

121

1.2%

9%

10

Spectrum (formerly TWC)


119

1.3%

112

1.2%

-6%










TOP 10 Subtotal


6,017

68.2%

6,514

67.2%

8%










Other


2,803

31.8%

3,186

32.8%

14%










Total Subscribers


8,820


9,700


10%


"Current results of the largest players in the interactive security market, as well as the industry overall, underpin our long-term outlook for continued steady growth in adoption. We see a growing percentage of existing, as well as, new security subscribers adding home automation capabilities to their interactive security services," said Bill Ablondi, Director, Intelligent Home Practice.

The report outlines key issues to be addressed by successful competitors including:

  • Exploring alternative product-pricing strategies to address an increasingly complex competitive landscape
  • Identifying features and functions that will yield maximum ROI
  • Eliminating pain points to build customer satisfaction and reduce churn
  • Enhancing the experience their subscribers have to build loyalty

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com 

US Contact: Bill Ablondi, +1 617 614 0700, [email protected]

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SOURCE Strategy Analytics


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