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Fitbit Launches Ionic, the Ultimate Health and Fitness SmartwatchFitbit (NYSE: FIT), the leading global wearables brand, today announced its first smartwatch - Fitbit Ionic™. A health and fitness first platform, Ionic offers a highly personalized experience not previously seen in other smartwatches. Ionic builds on Fitbit's health and fitness expertise with a new relative SpO2 sensor, making it possible to track deeper health insights like sleep apnea in the future, industry-leading GPS tracking, on-device dynamic workouts, improved heart rate tracking, and water resistance up to 50 meters. Plus, smart features like contactless payments, on-board music, smart notifications, and a variety of popular apps and clock faces available in the Fitbit App Gallery. Ionic also has all the core features our users love from Fitbit like 4+ day battery life, automatic activity and sleep tracking, and cross-platform compatibility. Ionic is available for pre-sale today on Fitbit.com and in retailers globally starting October 2017, with a new Fitbit Ionic adidas special edition device coming in 2018. The Fitbit app software development kit (SDK) will be open to developers in September 2017. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170828005492/en/ Fitbit launches Fitbit Ionic, the ultimate health and fitness smartwatch offering a highly personalized experience not previously seen in other smartwatches. (Photo: Business Wire) "Ten years ago, Fitbit pioneered the wearables category with the introduction of its first health and fitness tracker. Since then, we have become the leading global wearables brand, setting the pace of innovation in the category and establishing the largest social fitness network that helps millions of people around the world be healthier," said James Park, co-founder and CEO of Fitbit. "With Ionic, we will deliver what consumers have not yet seen in a smartwatch - a health and fitness first platform that combines the power of personalization and deeper insights with our most advanced technology to date, unlocking opportunities for unprecedented health tracking capabilities in the future." Ionic follows a long line of innovative and popular Fitbit products that redefined how we learn about and manage our health, and even helped save lives. Ionic continues to deliver on this promise by offering more personalized insights and guidance, coupled with an engaging experience and sleek design, to help drive meaningful behavior change and better health outcomes. Everything you need, all in one device From beginners to experienced athletes, Fitbit's most advanced device to date offers personal, actionable guidance to motivate you to reach your goals - all while keeping you connected with apps and notifications, no matter what smartphone you have.
In addition to these new features, Ionic has everything you love about Fitbit - automatically track your steps, calories, floors climbed and sleep stages, see your cardio fitness level (estimated VO2 Max), maintain moments of calm and more. Read more about everything Ionic has to offer here. "Whether I'm trying to stay in shape during the off-season or train for the playoffs, tracking my activity and health on and off the court is crucial to my success," said Harrison Barnes, Fitbit Ambassador, Olympic gold medalist and star forward for the Dallas Mavericks. "With Ionic, I can see my heart rate zones in real-time so I can gauge how hard I'm pushing myself during a workout, and track my sleep each night to make sure I'm rested and recovered so I'm at my best on the court the next day." Fitbit + adidas Fitbit is partnering with adidas to deliver a Fitbit Ionic special edition device and training programs in 2018. This relationship will leverage adidas' robust performance program expertise with Fitbit data and insights from millions of global users to help athletes of all levels perform better, play better and feel better. Make Ionic your own Ionic runs on Fitbit OS, the company's new operating system for smartwatches that will be regularly updated to add new user experiences. This includes the launch of the Fitbit App Gallery, where you can select the apps and clock faces that appeal to you so you're always armed with the information you want most, in a way that reflects your own personal needs and style. The App Gallery offers a range of health and fitness apps from Fitbit like Exercise, Fitbit Coach, Relax, Timer and more, as well as popular apps that are designed to make life easier and more convenient when you're on the go. Each app is designed specifically for Ionic so you don't have to download an accompanying mobile app or have your smartphone nearby. Leading partner apps available on Fitbit Ionic at launch include:
Developer tools and benefits If you're interested in building for the Fitbit App Gallery, you will be able to use the SDK, including our Web-based developer environment Fitbit Studio, starting in September 2017. In developing apps and clock faces for Ionic, you will have access to sensors on the device and the opportunity for your content to be available to all Ionic and future Fitbit smartwatch users. We have built upon the Pebble platform to provide these industry-leading developer benefits and tools:
Fitbit's strongest and lightest GPS watch As Fitbit's first device designed fully in-house, Ionic features new processes and materials that improve weight, fit, durability, breathability and daily wear - resulting in an extremely lightweight, ergonomic design comfortable enough to wear all day and night.
Pricing and availability of colors, styles Fitbit Ionic is available for presale today on Fitbit.com and select online retailers tomorrow for $299.95. Ionic will be available in stores worldwide beginning October 2017, including major North American retailers Amazon, Best Buy (News - Alert), Dick's Sporting Goods, Kohl's, Macy's, REI, Target and Verizon. It is available in three stylish color combinations inspired by elevating everyday neutrals that fit seamlessly into your life: silver gray tracker and clasp with blue gray band, smoke gray tracker and clasp with charcoal band, or burnt orange tracker and clasp with slate blue band.
Today, Fitbit also announced Fitbit Flyer, Fitbit Aria 2, and a new premium guidance and coaching offering; see all press releases and download images at www.fitbit.com/press. About Fitbit, Inc. (NYSE: FIT) Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leading global wearables brand, Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit's diverse line of innovative and popular products includes Fitbit Surge®, Fitbit Blaze®, Fitbit Charge 2®, Alta HR™, Alta®, Fitbit Flex 2®, Fitbit One® and Fitbit Zip® activity trackers, as well as the Fitbit Ionic™ smartwatch, Fitbit Flyer™ wireless headphones and Fitbit Aria® and Fitbit Aria 2™ Wi-Fi Smart Scales. Fitbit products are carried in 55,000 retail stores across 65 countries around the globe. Powered by one of the world's largest social fitness networks and databases of health and fitness data, the Fitbit platform delivers personalized experiences, insights and guidance through leading software and interactive tools, including the Fitbit and Fitbit Coach apps, Guided Health Programs, and the Fitbit OS for smartwatches. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems. Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other countries. Additional Fitbit trademarks can be found at www.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners. Connect with us on Facebook, Instagram or Twitter and share your Fitbit experience. Forward-Looking Statements This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties including, among other things, statements regarding the future retail availability of Fitbit Ionic, including any special edition devices and accessories, as well as the future availability of the Fitbit app software development kit, Fitbit Studio, Fitbit App Gallery and available apps, and other product features described in this release, including Fitbit Pay and the relative SpO2 sensor. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we operate, including competition from much larger technology companies; any inability to successfully develop and introduce new products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects; and other factors discussed under the heading "Risk Factors" in our most recent report on Form 10-Q filed with the Securities and Exchange Commission. All forward-looking statements contained herein are based on information available to us as of the date hereof and we do not assume any obligation to update these statements as a result of new information or future events. 1 Fitbit Ionic comes with one dynamic on-device workout and three static workouts, access to more dynamic sessions requires a subscription to new premium guidance and coaching offering. 2 Requires Pandora (News - Alert) Plus or Premium subscription, available in the U.S. only. 3 Battery life varies with use and other factors. 4 Requires Pandora Plus or Premium subscription, available in the U.S. only. 5 Available North America only. 6 Will be available in U.S. only. 7 Will be available in Australia, EMEA and U.S. 8 Leather accessories are made of Horween leather and other leather materials. View source version on businesswire.com: http://www.businesswire.com/news/home/20170828005492/en/ |