TMCnet News
Amid Skyrocketing TCPA Fines and Lawsuits, Upcoming Discussion Will Deliver Consumer Outreach Insights for Brands and Call Centersiconectiv (News - Alert), an authoritative partner of the global communications industry, connecting more than two billion people every day, is spearheading efforts to educate and advise brands, contact centers and businesses of all sizes on the severe legal vulnerabilities associated with consumer outreach under existing Telephone Consumer Protection Act (TCPA) regulations. As part of its ongoing campaign to increase TCPA awareness, iconectiv's Dee Eslinger will facilitate a marketing strategy-focused "Brain Exchange" session at Connect 2017 - The Mobile CX Summit in Philadelphia tomorrow, Aug. 23, 2017. The roundtable participants will discuss the costly challenges that brands, call centers and business owners face in a TCPA lawsuit-friendly era, and explore the latest technologies developed to mitigate these financial woes. A recent Twillio study found that while 9 in 10 consumers wish to increase text message communication with busineses, stringent TCPA guidelines make consumer outreach tricky. Under the TCPA, a business can be fined up to $1,500 per text if a message is delivered to an unintended recipient. With approximately 45 million U.S. mobile numbers assigned to new users each year, getting the right message to the intended consumer is increasingly challenging for brands conducting consumer outreach. Consequently, TCPA-related lawsuits have increased dramatically following highly publicized class action legal settlements that have reached extraordinary amounts, including a recent $280 million settlement against Dish Network. A telecommunications industry leader for more than 30 years, iconectiv is uniquely positioned to provide valuable insight on how best to leverage existing telecom registries and databases to conduct trustworthy consumer outreach. To mitigate TCPA-related risk for contact centers, the New Jersey-based firm recently launched Right Party Verification for Messaging. The new service helps contact centers deliver messages to the correct owner of a mobile phone who has provided previous explicit consent to receive them. About iconectiv At iconectiv, we envision a world without boundaries, where the ability to access and exchange information is simple, secure and seamless. As the authoritative partner of the communications industry for more than 30 years, our market-leading solutions enable the interconnection of networks, devices, and applications for more than two billion people every day. Working closely with private, government and non-governmental organizations, iconectiv has intimate knowledge of the intricacies and complexities of creating, operating and securing the telecommunications infrastructure for service providers, governments and enterprises. iconectiv provides network and operations management, numbering, registry, messaging and fraud and identity solutions to more than 1,200 customers globally. A US-based company, Telcordia (News - Alert) Technologies, does business as iconectiv. For more information, visit www.iconectiv.com.
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