SUBSCRIBE TO TMCnet
TMCnet - World's Largest Communications and Technology Community

TMC NEWS

TMCNET eNEWSLETTER SIGNUP

SRAX Reports Second Quarter 2017 Financial Results
[August 14, 2017]

SRAX Reports Second Quarter 2017 Financial Results


LOS ANGELES, Aug. 14, 2017 /PRNewswire/ -- SRAX (Nasdaq: SRAX), an advertising technology company providing the tools to automate digital marketers and content owners' campaigns across digital channels, reported total revenue of $6.0 million, operating loss of $9,000, GAAP net loss of $737,700 and positive Adjusted EBITDA of $221,400 for the second quarter 2017.

SRAX (PRNewsfoto/SRAX)

"The second quarter reflected the benefits of the cost management efforts implemented at the end of the first quarter, with improved operating and Adjusted EBITDA results," stated SRAX's CEO and Chairman Christopher Miglino. "The leaner infrastructure we now have in place, together with targeted higher gross margin revenue and new product verticals, we believe will generate positive Adjusted EBITDA for the second half of 2017."

Second Quarter 2017 Financial Results:

  • Revenue was $6.0 million, compared to $9.2 million in the second quarter of 2016. This reflects the intentional decrease in revenue from a significant legacy, lower-margin customer partially offset by an increase in revenue from SRAX buy-side and sell-side clients as well as continuing growth in SRAXmd.
  • Gross profit was $3.3 million, compared to $3.0 million in the second quarter of 2016. Gross margin was 56%, compared to 32% in the second quarter of 2016, reflecting the benefit from reduced low-margin revenue from the company's significant legacy customer.
  • Operating expenses were $3.3 million, compared to $4.1 million in the second quarter of 2016, which included a $670,000 impairment of goodwill charge.
  • Other expense of $728,700 represents the net impact of financing and associated transactions in the second quarter.  
  • Operating loss was $9,000, improving compared to operating loss of $1.1 million in the second quarter of 2016, reflecting the strategic focus of the company on higher gross margin revenue and more efficient sales operations.
  • Net loss was $737,700, compared to the net income of $1.9 million in the second quarter of 2016, which included a $3.7 million write-off of a contingent consideration.
  • Adjusted EBITDA was $221,400, compared to an Adjusted EBITDA loss of $4,900 in the second quarter of 2016.

Adjusted EBITDA is defined as earnings before interest, taxes, depreciation and amortization, and certain additional one-time expenses. It is not intended to represent a measure of performance in accordance with accounting principles generally accepted in the United States (GAAP). A detailed description and reconciliation of EBITDA and management's reasons for using this measure is set forth at the end of this press release.

In April, SRAX entered into definitive securities purchase agreements for the purchase and sale of 5,000,000 principal amount of 12.5% secured convertible debentures and five-year Series A warrants representing the right to acquire up to 833,337 shares of the company's Class A common stock.  As of May 3rd, SRAX received net proceeds of approximately $4.5 million from the financings.  Of this amount, $2.5 million was used to satisfy the put obligation of the Series B warrants issued to investors in the company's January 2017 offering.

Updated 2017 Guidance:

  • As a result of management's strategic focus on higher gross margin revenue, total revenue guidance has been adjusted to approximately $36 million, approximately flat with 2016.
  • Management expects 2017 gross margin to range between 47% and 55%, compared to 35% in 2016.
  • Management expects 2017 operations to range between $(200,000) and $2.7 million, compared to an operating loss of $4.8 million in 2016.
  • Management reiterates 2017 Adjusted EBITDA guidance to be between $2 million and
    $5 million, up at least $3 million from an Adjusted EBITDA loss of $1.1 million in 2016

Other Recent Corporate Highlights:

  • Launched a new SRAX Social tool for digital marketers and content owners to create posts and promote them beyond their Facebook Page communities. The tool is the first of many planned monetization opportunities to be developed and integrated into the SRAX Social platform.
  • Released a new guide: People-Based Advertising: How to Get Bigger Results by Targeting the Most Precise Audience. The guide is available to download by signing up at here.
  • Unveiled the company's new "SRAX" branding, designed to reflect the breadth and depth of the company's tools offered to digital marketers and content owners.

Conference Call & Slide Presentation
Management will review the results on a conference call with a live question and answer session tomorrow, August 15, 2017, at 4:30 p.m. ET. To access the call, please use passcode 2967856:

  • If calling from the United States or Canada, please dial (888) 503-8169 to access the live call and (844) 512-2921 for the replay available until August 22, 2017.
  • If calling internationally, please dial (719) 325-2144 to access the live call and
    (412) 317-6671 for the replay.
  • The call will be webcast over the internet and accessible at the Company's website at http://srax.com/investors/ for at least 90 days.  The webcast show the slides associated with the conference call.  Investors may also download the slides from the website.

About SRAX
SRAX
 (NASDAQ: SRAX) is an advertising technology company providing the tools to automate digital marketers and content owners' campaigns across digital channels. SRAX's tools amplify performance and maximize profits for brands in the healthcare, CPG, automotive, wellness and lifestyle verticals through an omnichannel approach that integrates all aspects of the marketing experience into one platform. The company's machine-learning technology identifies brands' core consumers and their characteristics discovering new and measurable opportunities to target, reach and monetize audiences driving online and offline sales lift. For more information on how SRAX delivers a digital competitive advantage to surpass today's marketing challenges, visit www.srax.com.

Safe Harbor Statement
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations of our ability to increase our revenues, satisfy our obligations as they become due, report profitable operations and other risks and uncertainties, all as set forth in our Annual Report on Form 10-K for the year ended December 31, 2016, as filed with the Securities and Exchange Commission. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Social Reality and are difficult to predict. Social Reality undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information:
Kirsten Chapman
LHA (Investor Relations) 
+1 415 433 3777
srax@lhai.com



SOCIAL REALITY, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS




June 30,



December 31,




2017



2016




(Unaudited)





Assets







Current assets:







Cash and cash equivalents


$

396,560



$

1,048,762


Accounts receivable, net



7,597,427




8,411,019


Prepaid expenses



324,060




332,503


Other current assets



898




6,488


Total current assets



8,318,945




9,798,772


Property and equipment, net



63,545




55,492


Goodwill



15,644,957




15,644,957


Intangibles assets, net



940,613




1,365,241


Other assets



39,135




34,659


Total assets


$

25,007,195



$

26,899,121











Liabilities and Stockholders' Equity









Current liabilities:









Accounts payable and accrued expenses


$

12,097,107



$

13,156,083


Note payable, net of unamortized costs






3,418,788


Unearned revenue



135,032





Put warrant liability



338,414





Debenture warrant liability



723,036





Debenture conversion liability



689,942





Put liability



1,500,000




1,500,000


Total current liabilities



15,483,531




18,074,871


Secured convertible debentures, net



1,811,446





Total liabilities



17,294,977




18,074,871











Commitments and contingencies (Note 13)
















Stockholders' equity:









Preferred stock, authorized 50,000,000 shares, $0.001 par value, no shares issued or outstanding at June 30, 2017 and December 31, 2016, respectively







Class A common stock, authorized 250,000,000 shares, $0.001 par value, 8,025,017 and 6,951,077 shares issued and outstanding at June 30, 2017 and December 31, 2016, respectively



8,025




6,951


Class B common stock, authorized 9,000,000 shares, $0.001 par value, no shares issued or outstanding at June 30, 2017 and December 31, 2016, respectively







Common stock to be issued






678,000


Additional paid in capital



24,858,241




22,529,303


Accumulated deficit



(17,154,048)




(14,390,004)


Total stockholders' equity



7,712,218




8,824,250


Total liabilities and stockholders' equity


$

25,007,195



$

26,899,121



 

SOCIAL REALITY, INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

THREE AND SIX MONTHS ENDED JUNE 30, 2017 AND 2016

(Unaudited)




Three Months Ended

June 30,



Six Months Ended

June 30,




2017



2016



2017



2016















Revenue


$

5,979,688



$

9,249,411



$

11,305,852



$

14,718,746


Cost of revenue



2,644,208




6,262,808




5,923,327




9,443,370


Gross profit



3,335,480




2,986,603




5,382,525




5,275,376



















Operating expense

















General, selling and administrative expense



3,344,445




3,425,590




7,754,252




7,230,691


Write-off of non-compete agreement









468,751





Restructuring costs









377,961





Impairment of goodwill






670,000







670,000


Total operating expense, net



3,344,445




4,095,590




8,600,964




7,900,691



















Loss from operations



(8,965)




(1,108,987)




(3,218,439)




(2,625,315)



















Other income (expense):

















Interest expense:

















Interest expense



(197,267)




(434,420)




(330,573)




(858,251)


Amortization of debt issuance costs



(187,568)




(271,747)




(765,708)




(566,604)


Total interest expense



(384,835)




(706,167)




(1,096,281)




(1,424,855)


Loss on repurchase of Series B warrants



(2,053,975)







(2,053,975)





Loss on repricing of Series A warrants



(99,820)







(99,820)





Accretion of put warrants



459,162







2,353,725





Accretion of debenture discount and warrants



1,350,746







1,350,746





Accretion of put liability






(16,057)







(63,718)


Accretion of contingent consideration






(40,083)







(159,061)


Write-off of contingent consideration






3,744,496







3,744,496


Total other income (expense)



(728,722)




2,982,189




454,395




2,096,862



















(Loss) income before provision for income taxes



(737,687)




1,873,202




(2,764,044)




(528,453)



















Provision for income taxes






























Net (loss) income


$

(737,687)



$

1,873,202



$

(2,764,044)



$

(528,453)




































Net (loss) income per share, basic


$

(0.09)



$

0.31



$

(0.35)



$

(0.09)


Net (loss) income per share, diluted


$

(0.09)



$

0.29



$

(0.35)



$

(0.09)



















Weighted average shares outstanding, basic



8,025,017




5,986,494




7,954,294




5,951,445


Weighted average shares outstanding, diluted



8,025,017




6,538,205




7,954,294




5,951,445


 

SOCIAL REALITY, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

SIX MONTH PERIOD ENDED JUNE 30, 2017 AND 2016

(Unaudited)




Six Month Period Ended

June 30,




2017



2016


Cash flows from operating activities







Net loss


$

(2,764,044)



$

(528,453)


Adjustments to reconcile net loss to net cash used in operating activities:









Amortization of stock based prepaid fees






317,226


Stock based compensation



621,327




459,556


Amortization of debt issuance costs



612,168




566,604


Loss on repurchase of Series B warrants



2,053,975





Loss on repricing of Series A warrants



99,820





Accretion of put warrants



(2,353,725)





Accretion of debenture discount and warrants



(1,350,746)





Amortization of debt discount



153,540





PIK interest expense accrued to principal






241,449


Impairment of goodwill






670,000


Write-off of non-compete agreement



468,751





Write-off of contingent consideration






(3,744,496)


Accretion of contingent consideration






159,061


Accretion of put liability






63,718


Provision for bad debts



(21,433)




77,235


Depreciation expense



6,182




13,319


Amortization of intangibles



226,205




179,765


Changes in operating assets and liabilities:









Accounts receivable



835,025




(1,779,039)


Prepaid expenses



8,443




(13,396)


Other assets



1,115




29,603


Accounts payable and accrued expenses



(1,058,976)




3,199,816


Unearned revenue



135,032




43,747


Net cash used in operating activities



(2,327,341)




(44,285)











Cash flows from investing activities









Purchase of equipment



(14,235)




(4,816)


Development of software



(270,328)





Net cash used in investing activities



(284,563)




(4,816)











Cash flows from financing activities









Proceeds from the issuance of common stock, net



3,820,001




500,000


Proceeds from notes payable






2,100,000


Proceeds from secured convertible debentures, net



2,136,629





Repayments of note payable and PIK interest



(3,996,928)




(1,367,265)


Payment of contingent consideration






(1,600,000)


Net cash provided by (used in) financing activities



1,959,702




(367,265)











Net decrease in cash and cash equivalents



(652,202)




(416,366)


Cash and cash equivalents, beginning of period



1,048,762




1,091,186


Cash and cash equivalents, end of period


$

396,560



$

674,820


 

SOCIAL REALITY, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (CONTINUED)
SIX MONTH PERIOD ENDED JUNE 30, 2017 AND 2016
(Unaudited)




Six Month Period Ended

June 30,




2017



2016


Supplemental schedule of cash flow information







Cash paid for interest


$

649,199



$

606,956


Cash paid for taxes


$



$

20,000











Supplemental schedule of noncash financing activities









Initial derivative liability on issuance of put warrants


$

3,038,344



$


Issuance of placement agent warrants


$

249,028



$


Common stock issued for vested grants


$

52



$


Issuance of common stock to be issued


$

100



$


Common stock issued for the payment of contingent consideration


$



$

2,400,000


Initial derivative and warrant liability accounted as debt discount on convertible debenture


$

2,763,723



$


Repurchase of series B warrants directly paid by debenture holder on behalf of the Company


$

2,500,000



$


 

SOCIAL REALITY, INC.
NON-GAAP TO GAAP RECONCILIATION

Use of Non-GAAP Measure – Adjusted EBITDA

SRAX's management evaluates and makes operating decisions using various financial metrics. In addition to the company's GAAP results, management also considers the non-GAAP measure of Adjusted EBITDA. Adjusted EBITDA is defined as income from operations before depreciation and amortization expenses, stock-based compensation and one time financing and transaction expense.  Management believes that this non-GAAP measure provides useful information about Social Reality's operating results. The tables below provide a reconciliation of this non-GAAP financial measure with the most directly comparable GAAP financial measure.  This non-GAAP measure should be considered a supplement to, and not a substitute for, or superior to, financial measures calculated in accordance with GAAP.



Three Months Ended

June 30,


Six Months Ended

June 30,




2017


2016


2017


2016


Net loss


$

(737,687)


$

1,873,202


$

(2,764,044)


$

(528,453)


plus:














Equity based compensation



108,885



340,320



621,327



776,782


Accretion of put warrants



(459,162)





(2,353,725)




Accretion of debenture discount and warrants



(1,350,746)





(1,350,746)




Accretion of put liability





16,057





63,718


Accretion of contingent consideration





40,083





159,061
















Loss on repurchase of Series B warrants



2,053,975





2,053,975




Loss on repricing of Series A warrants



99,820





99,820




Restructuring costs







377,961




Write-off of non-compete agreement







468,751




Write-off of contingent consideration





(3,744,496)





(3,744,496)


Impairment of goodwill





670,000





670,000


Interest expense



384,835



706,167



1,096,281



1,424,855


Depreciation and amortization



121,433



93,724



232,387



193,084


Adjusted EBITDA


$

221,353


$

(4,943)


$

(1,518,013)


$

(985,449)


 

 

View original content with multimedia:http://www.prnewswire.com/news-releases/srax-reports-second-quarter-2017-financial-results-300504110.html

SOURCE Social Reality, Inc.


[ Back To TMCnet.com's Homepage ]






Technology Marketing Corporation

35 Nutmeg Drive Suite 340, Trumbull, Connecticut 06611 USA
Ph: 800-243-6002, 203-852-6800
Fx: 203-866-3326

General comments: tmc@tmcnet.com.
Comments about this site: webmaster@tmcnet.com.

STAY CURRENT YOUR WAY

© 2017 Technology Marketing Corporation. All rights reserved | Privacy Policy